ABOUT

BOSCH
• In India, Bosch is a leading supplier
VISION MISSION
of technology and services in the
• To make renewable • Ensuring strong and meaningful development
areas of Mobility Solutions,
energy more affordable and preserving its financial independence
Industrial Technology, Consumer
and mobility even • To make products that spark enthusiasm,
Goods, and Energy and Building
safer, cleaner, and improve quality of life, and help conserve
Technology
more economical, and natural resources
• Bosch has, in India, the largest
to develop eco-friendly • To understand customer requirements
development center outside
products across the • To shape change and seize the opportunities it
Germany, for end to end engineering
board. brings , in connectivity, electrification, energy
and technology solutions (18
efficiency and automation
manufacturing sites, and seven
• To deliver products that offer best quality and
development and application
reliability
centers in India)
• To provide new technology solutions
WHY
BOSCH
• Over the year, Bosch has proactively transformed its business units, upskilled its people and transformed its supply chain ecosystem – and
at the heart of this transformation have been digital tools and technologies. The connected future is here, so their adoption of IoT (Internet
of Things) tools has been unrelenting. They have the unique and dual advantage of being enablers as well as leaders
• Despite being a market leader, the sudden shift in external environment and dependency on one single business unit might affect the giant
• We try to look at if the organisation will be able to turn around from a loss-making situation to a profitable path through better adoption
to market as well as latest technology

APPROACH Recommendations
Based on the findings about Bosch Ltd ,
recommending some feasible actions to address
the problem
Analysis
Using different frameworks and
tools to understand the strengths &
weaknesses of BOSCH and then
finding the root causes for the
Benchmarking
Compare Bosch with other competitors on different
potential loss in market share to parameters:
competitor in EV sector.
• Financials
• R&D capabilities
• Technological advancements
• Patents
• Exports
• Market Share
PRODUCT / SERVICE
PORTFOLIO
Mobility
Solutions

Consumer Bosch Industrial

Goods Offerings Technology

Energy and
Building
Technology
Robert BOSCH GmbH
EVOLUTION OF BOSCH THROUGH THE
YEARS
Robert Bosch established
For first three decades
multinational engineering and
company operated in Indian
technology company
market through imports only
headquartered in Gerlinger,
near Stuttgart

Robert Bosch First factory in Entered Into India First multi-cylinder diesel Manufacturing of
Bosch Rexroth
GmbH founded Stuttgart with Illies & injection pump supplied to special purpose Establishment of
becomes operational
Company Simpson & Co. in Chennai machines Nagnathpura plant

1886 1887 1901 1917 1922 1951 1956 1962 1965 1969 1974 1988 1993

Nozzle
First magneto for Bosch transformed Set up Mico begins manufacturing 10 million single
gas engine into corporation manufacturing plant Exports plant in Nashik cylinder pump
produced

1951, Motor Industries Co. Ltd. (Mico)

is founded, signs agreements with
Bosch for manufacture of spark plugs
and single-cylinder diesel injection
pumps under license from Bosch