IMPORTANT FROM

EXAMINATION POINT OF
VIEW
PAPER PATTERN
 SHORT NOTES / LONG ANSWERS

• Unit I
• Define strategy and state its feature
• Evolution of marketing / Strategy
• Importance of Marketing strategy
• Steps in formulation of marketing strategies
• Essentials of effective marketing plan
• Brief on Green marketing

• Unit II
• Explain steps in marketing strategy implementation
• What are the elements of marketing mix – imp
• Importance of marketing mix
• Explain marketing planning process
• Importance of marketing planning
• What are the advantages of SUB
• Difference between offensive and defensive strategies
• Unit III
• Types / components of marketing environment ( Micro and Macro) – imp
• Porter Five Forces of Competition Model
• What are the measurements of customer satisfaction
• Explain the concept of CRM and discuss its importance
• Factors influencing customer loyalty
• Factors influencing consumer behaviour
Unit IV
Strategies for entering emerging markets – imp
Advantages of internet marketing to customer and marketer
Short note on social media marketing
Short note on viral marketing
Pros and cons of E- marketing - imp
Social marketing - imp