ADVERTIS E M E NT S

S, LAY OUT, C OPY , CO LOU RS AND LOGOS

ER S T ANDING OF THE USE OF SLOGAN
L/O: STUDENTS WILL GAIN
A N UND IN PRINT ADVERTISING.
WHAT IS ADVERTISING?
• WHERE DO WE FIND IT?
• ADVERTISING GIVES US INFORMATION IN THE HOPE THAT WE WILL RESPOND FAVOURABLY.
• THE PURPOSE OF ADVERTISEMENT IS TO PERSUADE US, THE CONSUMER THAT WE NEED A
PRODUCT OR SERVICE.

• HOWEVER,  TARGET AUDIENCE IS IMPORTANT. YOU WOULDN’T TRY TO SELL A CAR TO

SOMEONE WHO CANNOT DRIVE. 
CONTENT OF AN ADVERTISEMENT
• COPY-  THE WORDS WITHIN AN ADVERTISEMENT ARE REFERRED TO AS ‘COPY’.  THEY MAY INCLUDE NAME OF PRODUCT, SLOGANS,
DETAILS AND TERMS AND CONDITIONS. 

• LOGO- A SYMBOL OR TRADEMARKED SIGN ASSOCIATED WITH THE PRODUCT E.G. THE GOLDEN ARCHES OF MCDONALD'S. 
• SLOGAN- A CATCHY SAYING ASSOCIATED WITH THE BRAND OF THE PRODUCT E.G. ‘ UNDER THE TREE AT SPAR’. 
• COLOURS- CAN HAVE AN IMPORTANT EFFECT ON CUSTOMERS. CERTAIN COLOURS ARE ALSO ASSOCIATED WITH CERTAIN BRANDS
E.G. BLUE AND WHITE WITH TESCO. 

• CAPTION-  THE CAPTION IS THE SENTENCE THAT RELATES TO OR EXPLAIN THE IMAGE. WE RECOGNISE A CAPTION BECAUSE IT IS
SHORT AND THE FONT IS USUALLY DIFFERENT IN SIZE AND OFTEN IN COLOUR, FROM THE REST OF THE TEXT.  E.G ALL CURVE NO
CALORIES FOR DIET COKE. 

• TARGET AUDIENCE- WHO IS THE ADVERTISEMENT MADE FOR? IS IT AIMED AT CHILDREN OR ADULTS?
FACTORS TO CONSIDER IN AN AD
• WHO ARE THE TARGET AUDIENCE?
• VISUALS. I.E. WHETHER OR NOT A PICTURE OF THE PRODUCT WAS INCLUDED. COLOURS HAVE A HUGE
EFFECT IN ADVERTISEMENTS  FOR EXAMPLE : THE COLOUR RED IS THE COLOUR THAT IS ASSOCIATED
WITH ENERGY, PASSION, POWER, DANGER. ​ORANGE  IS ASSOCIATED WITH JOY AND SUNSHINE​.
GREEN  IS ASSOCIATED WITH NATURE, GROWTH, FRESHNESS​

• WHAT TEXT WAS USED AND HOW MUCH.

• WHAT COLOURS WERE USED.
• WHAT SLOGANS OR PUNS WERE USED TO MAXIMISE IMPACT?