Professional Documents
Culture Documents
• LOGO- A SYMBOL OR TRADEMARKED SIGN ASSOCIATED WITH THE PRODUCT E.G. THE GOLDEN ARCHES OF MCDONALD'S.
• SLOGAN- A CATCHY SAYING ASSOCIATED WITH THE BRAND OF THE PRODUCT E.G. ‘ UNDER THE TREE AT SPAR’.
• COLOURS- CAN HAVE AN IMPORTANT EFFECT ON CUSTOMERS. CERTAIN COLOURS ARE ALSO ASSOCIATED WITH CERTAIN BRANDS
E.G. BLUE AND WHITE WITH TESCO.
• CAPTION- THE CAPTION IS THE SENTENCE THAT RELATES TO OR EXPLAIN THE IMAGE. WE RECOGNISE A CAPTION BECAUSE IT IS
SHORT AND THE FONT IS USUALLY DIFFERENT IN SIZE AND OFTEN IN COLOUR, FROM THE REST OF THE TEXT. E.G ALL CURVE NO
CALORIES FOR DIET COKE.
• TARGET AUDIENCE- WHO IS THE ADVERTISEMENT MADE FOR? IS IT AIMED AT CHILDREN OR ADULTS?
FACTORS TO CONSIDER IN AN AD
• WHO ARE THE TARGET AUDIENCE?
• VISUALS. I.E. WHETHER OR NOT A PICTURE OF THE PRODUCT WAS INCLUDED. COLOURS HAVE A HUGE
EFFECT IN ADVERTISEMENTS FOR EXAMPLE : THE COLOUR RED IS THE COLOUR THAT IS ASSOCIATED
WITH ENERGY, PASSION, POWER, DANGER. ORANGE IS ASSOCIATED WITH JOY AND SUNSHINE.
GREEN IS ASSOCIATED WITH NATURE, GROWTH, FRESHNESS