Super-Nanny

Coronation Inc.
Presented by:
Annekay Dacres 20191296
Marvelyn Barnaby 20191277
Melesia Thompson 20191308
Marsha Beason 20191361
Nattanie Gordon 20111774
Romalee Wallace 20191310
Georgia Champagnie 20191317
Super-Nanny Coronation Incorporation
Super-Nanny Coronation Incorporation was established on August 10, 2020
with the idea in mind to assist parents and persons who have dependents
with the responsibility of care-giving, teaching, mentoring, counselling, grocery
shopping, meal preparation or any other needs they may have.

The team at Super-Nanny Coronation Incorporation takes pride in filling in the missing
pieces to ensure all areas of your life is fully functional in every way.

We aim to provide feedback, which encourages parents to still be very active in their
children’s lives while we take the hassle out of the everyday demands.
Super-Nanny Coronation Inc.
Instead of hiring a babysitter, taking your child to the daycare, having a live in
aide/nurse, hiring someone to buy your groceries...

Why not have all those needs facilitated by a dedicated team at Super-Nanny
Coronation Inc!!!

We also cater to the elderly and not so elderly at heart, as we have trained geriatric
nurses, nutritionists, physical therapists and nurses aide on our list of highly trained,
recommended and committed professionals.
Super-Nanny Coronation Inc.
Supernanny Coronation Inc. provides childcare services for parents who works on a
shift system or those who work late hours. Our caregivers are trained individuals who
will deliver reliable and quality services to our customers. Each client upon
registering with our company, if requested, will be given a nanny cam monitor to
oversee their children’s or dependent’s at any time, putting their minds at ease so they
can focus on the job.

We provide 24/7 in-house care or care in your home seven days per week.
What Inspired Us?
In the wake of the current pandemic, regular scheduled
events and daily activities have been derailed or put on
pause, such as the newly implemented changes in the
school schedule, Super-Nammy Coronation Inc. went
into its incubation stage. Acknowledging that parents are
apprehensive about the upcoming school semester, and
the effects it would have on their routines formulated a
plan to provide the services we offer.
What Inspired Us (cont’d)
The changes in society coupled with concerns by fellow parents and guardians
who asked questions like; “How will monitor my children’s online teachings to
ensure they are learning?”, “Who will stay home to care for my children during the
days?” or “How am I going to juggle a flexible work system and still perform my
parental duties?”. An overall need to fulfill a gap was presented within our social
circle and it had to be fulfilled.

Thereafter the venture was discussed, different ideas emerged and resources and
skills pooled together and the decision of what services could be offered. Through
these discussions Super-Nanny Coronation Inc. became a reality.
Internal and External Factors that would impact the
pricing of Super-Nanny Coronation Inc.
In the initial stages of Super-Nanny Coronation Inc. there were internal and external
factors considered that would impact the decision of pricing the services to be offered.
The internal factors of a business are those that can be controlled, determined and
processed by the organisation. These are mostly in relation to the nature of the
organization. The external factors are those factors that cannot be controlled nor
determine by the organization because it governs the market holistically and not any
one business.
Internal Factors Impacting the Pricing
The Internal Factors that would impact Super-Nanny Coronation Inc, are:

Cost of Service - This is making the decision of how much Super-Nanny Coronation
Inc would “sell” its services for, considering the demand of our services and the
amount prospective clients would pay for these service.

To arrive at a rate that would cover the overall cost of what the business spent in the
initial stages, we took into consideration the wide range of services provided by our
business that is carried out by our trained, certified, experienced and professional
staff.

Another factor we weigh in on is how much our competitors were offering

to their prospects and the cost of their services.
Internal Factors Impacting the Pricing (cont’d)
Product Differentiation - The uniqueness of the services offered by Super-Nanny
Coronation Inc. is also a determinant of the how much we ask of our customers. Each
customer has a specific need and as such each need comes with a different
requirement of our services.

In addition to that feel, attraction, quality of the service and how we advertise our
service among others, we also look at the difference between what we are offering
and what is already on the market.

Super-Nanny Coronation Inc. distinctive character and feature will be our biggest
advantage when putting a price to our services.
Internal Factors Impacting the Pricing (cont’d)
Company Objectives - Super-Nanny Coronation Inc. aims to meet the needs of our
clients by maximizing our services, maintaining regular interpersonal relationships as
well as continually canvassing the market to keep abreast with our competitors to
ascertain if there are developments in the consumer preferences.

With this in mind, Super-Nanny Coronation service pricing must be competitive

within the market. We would need to monitor the market and stay ahead of the pack,
this will allow us to know all our customers anticipation of the organization.
External Factors Impacting the Pricing
Economic Conditions - The present state of the economy will heavily influence how
we price our services. Calculating the current pandemic affecting the world and the
precautions and policies put in place to govern the state of the pandemic, Super-
Nanny Coronation Inc. now has to consider these effects and how we approached our
customers with pricing our services.

In addition we also consider our internal stakeholders and how we can best protect
them and by extension their families by providing the necessary protective aides to
combat the spread of Covid-19 and adhering to all protocols outlined by the
government.
External Factors Impacting the Pricing (cont’d)
Government Regulations - The government has policies and regulations that has
given them the power to regulate Super-Nanny Coronation pricing mechanism, to
discourage biases, over pricing and to ensure that we deliver the service that we are
promoting.

Government regulations also factors in the taxes and other payments that are to be
made by the business to the government and other governing agencies to be
operational.
General Pricing Approaches
General Pricing Approach is the concept of selecting strategies on how to derive at a
price for our services. Three general pricing approaches are:

1. Cost Based Pricing

2. Customer Value Based Pricing
3. Competition Based Pricing
Cost Based Pricing
This is a pricing method that is based on the cost of production, manufacturing and
distribution. The pricing of a product is determined by adding a percentage of the
manufacturer's cost to the selling price to make a profit. The sequence includes:

1. Designing a product.
2. Determining product cost.
3. Setting a price based on cost.
4. Convincing buyers of product’s value.
Customer Value Based Pricing
This is a strategy of setting prices primarily based on consumer’s perceived value of a
product or service. Value pricing is customer-focused pricing, this means that
companies based their price on how much a customer believes a product is worth. The
sequence is:

1. Accessing customers needs and perceptions.

2. Setting a target price to match customers perceived value.
3. Determining the cost that can be incurred.
4. Designing the service to deliver desired value at target price.
Competition Based Pricing
This is a pricing method that involves looking at the prices set by other companies in
the same sector, and then setting a price similar to theirs. This pricing method focuses
only on the public information competitors put out. The following are the competitors
strategies

1. Comparing offers in terms of customer value.

2. Strengthening of competitors.
3. Competitive pricing strategy.
4. Customer price sensitivity.
Pricing Approach for Super-Nanny Coronation Inc.
The approach we would use for our service offered is, Customer Value Based Pricing.
This approach works well in :

● Niche businesses, like Super-Nanny Coronation Inc. where the specific needs of
the customers is the main focus.
● It increases our opportunity to attract profit to our business, as customers have
shown a willingness to pay for our services at high value.
Pricing Strategies
Pricing Strategy is a method used by a company to price their product or service. It is
a defence mechanism against the internal and external factors that can affect a product
or service that is newly introduced or already exist in the market. The pricing methods
of a product or service, is chosen to cover expenditure and to sustain profitability in
the market.
Pricing Strategies (cont’d)

Market-Skimming Pricing (Price Skimming) is setting a high price for a new product
to extract the full profit layer by layer from those segments that are able to pay the
high price.

Conditions for Market-Skimming Pricing are:

(i) The quality of the product and its reputation must justify its higher price.
(ii) Sufficient consumers must want the product at that price.
(iii) The expense of making a smaller quantity can not be so high that the benefit of
paying more cancels.
(iv) Competitors will not be able to easily reach the market and subvert the high
price.
Pricing Strategies (cont’d)
Market-Penetration Pricing is setting a cheaper price for a new product to draw a
large number of customers and a significant market share, a high volume of sales
leads to lower costs allowing prices to be further reduced.

Conditions for Market-Penetration Pricing are:

(i) The market must be highly price sensitive so that a low price produces
more market growth.
(ii) The cost of production and distribution must decrease as the volume of sales
increases.
(iii) The low price must help sustain competition and the low price status of the
penetrator must be retained. Price gain can only be temporary
 Pricing Strategy for Super-Nanny Coronation Inc.

Price Skimming
By using price skimming in which the highest price will be charged, we hope to achieve
our goal of gathering as much revenue as possible while consumer demand is high and
competition has not yet entered the market. After our goals are met, then we will lower
the service price to attract more cost conscious buyers as we remain competitive
towards those entering the market.
Pricing Strategy for Super-Nanny Coronation Inc.
By using price skimming Super-Nanny Coronation Inc. hopes to achieve our goal of
gathering as much revenue as possible while consumer demand is high and competition
has not yet entered the market. After our goals are met, then we will lower the service
price to attract more cost conscious buyers as we remain competitive.
Price-skimming is best for this service because the quality care and image offered by us
supports the high price of the service and enough buyers are interested in the service
due to its convenience. The fact that we are on call is a great attraction to customers as
they can call on us at 2 am and we will deliver, therefore giving us a competitive edge
over persons who are considering to offer similar services within the market.
Conclusion
Choose Super-Nanny Coronation Inc. and breathe easy. Let us handle your challenges,
find the solutions to your problems, and serve you and your loved ones. We are
capable enough to meet your demands. Come in and talk with us.

7 Heaven’s Drive, New Haven, Kingston 10

876-777-7777
supernannyinc@gmail.com
#SuperNannyCoronationInc.

Our professional staff awaits you!!!