1.

History development of company

• SUNHOUSE group was established on 22/5/2000, located at Cau Giay district, Ha

Noi city.
• Products of SUNHOUSE include household goods, electrical appliances, kitchen
equipment, industrial electrical equipment, lighting equipment
• After 19 years of establishment company has owned 7 member companies and 6
factories, with a total area of over 60,000 m2 and nearly 2,000 staffs.
• SUNHOUSE products have been available in 63 provinces of Vietnam and foreign
markets
 2. Leaders

• Mr. Nguyen Xuan Phu (Chairman)

• Mr. Nguyen Dai Thang (Director)
3. Mission, Vision and Core values

• Vision:
- Being the leading brand in South East Asia in the home appliances field,
SUNHOUSE always strives to provide safety health to consumers and to meet the
needs of the majority of consumers in the region.
• Mission:
- Continuously research and apply advanced technology to help the majority of
consumers have the opportunity to use high-end products with reasonable prices.
- Become a corporation over 10,000 billion by 2020, expanding the market
to 350 million people; and affirmed its name on the world map of household
appliances with export turnover of $ 10 million.
• Core Values:
- Creative: SUNHOUSE is constantly pursuing new ideas and challenging
- Understanding: Always listening and caring for the needs of everyone
- Standard: Give the trust to the people
4. Awards

• Vietnam Gold Star 2015 honors SUNHOUSE Group

• SUNHOUSE Group is still in TOP 500 largest private enterprises Vietnam
• SUNHOUSE received Vietnam high quality product 2018
II. SWOT of SUNHOUSE Group

1. Strength
• SUNHOUSE products are present in everywhere
• SUNHOUSE products are very diversified, more than 450 groups
• SUNHOUSE’S product prices are not too high
• SUNHOUSE received Vietnam high quality product in 2018
• SUNHOUSE is a famous brand, it has been activity about 19 years
• SUNHOUSE has a modern production line system
• SUNHOUSE ranked the 2nd in terms of household gadgets
2. Weakness
• The design product is too simple
• Staffs do not have much experience
• Lack of investment R & D
• Not very good at product demand forecasting
3. Opportunities
• Viet Nam with over 97 million people, this is a very good opportunity for SUNHOUSE
• The income of people in Vietnam is increasing so SUNHOUSE will sell more, this help
SUNHOUSE increase income
• The price of a SUNHOUSE is quite cheap, which will help SUNHOUSE easily compete
with oppenents
• The tendency of customers who want to use products of clear origin
4. Threats
• There are many big competitors like Philips, Kangaroo, Toshiba, Panasonic
•Foreign competitors join Vietnam
• As society grows, people’s needs are increasing, customers will make a smarter
choice
• There are too many counterfeits and low quality on the market
• Rising raw material can threat to the SUNHOUSE profitability
• Employees want to rise salary
• SUNHOUSE can face currency fluctuations, law and political in different countries