ASSIGNMENT GUIDE

INTRODUCTION
1.0 INTRODUCTION ON NISSAN MOTOR
• Where it is
• The key element of Nissan of success
• Business objectives
• Which location/country you have choose
 What you need to do?
1.2 : DETAILED MARKET AND ENVIRONMENT
ANALYSIS
1. Do a detailed full market analysis with referenced
data.
• PESTEL
• PORTER5
• SWOT
• Address the market by relating to the operation
of Nissan.
 What you need to do?
2. Marketing analysis
• Do a marketing mix
• Segment the market, target and positioning
 Now you need to relate the analysis to marketing
and operation management strategies
 Example: Nissan use cost focus to target the
market. Their effective product design and
continuous improvement had enhance their
positioning capacity.
 What you need to do?
3. Exhibit a high level of progression of thoughts.
• You need to analyse why you had used the specific model
and evaluate the implications for the organisation .
• You need to critically analyse it and use your review to
explain.
• You need to put the analysis model in appendices and
only write the review and the key issues in the text.
• You need to relate the findings of the marketing and
operations management theory and the chosen company.
 What u need to do ?
1.2.2 CREATION OF VALUE
• This is another section.
• Full evaluation of the marketing and
operations management of the chosen
organisation.
• Identify the constraint and capacity within the
value system to add value.
• Review of operation management theory
 What u need to do ?
1.2.3 Operation Management and marketing
• Evaluate how the practice of the organisation
relates to the marketing and operation.
• You need to identify the operation practices –
relate it to the marketing – you may address
why it is important and how it can bring
success to Nissan.
 What u need to do ?
1.2.4 RECOMMENDATIONS
• Based on the analysis – you need explain how
Nissan can add value into market and
operation strategy.
• At least a minimum of 5 suggestion.
• Suggest only that the relevant and actionable.
 Guide
• You need to use the cover page given - BB
• Ensure there is no plagiarism.
• Reference it – Harvard Referencing – learn how to
cite it right.
• 12 font size – 1.5 spacing, Times New Roman or Arial.
• Justify.
• Use sub sections as guide.
• Table of content
• You can submit draft (only 1 time) : by end of April.