Business Communication(S4)

Course 7:
Becoming a visionary leader and how to
communicate your vision

 Pr.Mustapha Titchou
2015/2016
The Outline
-Introduction
-What makes leaders visionary?
-Leadership and vision
-How can our language instigate a visionary
leadership?
-Why are visionary leaders different?
-Qualities of visionary leadership
-Principles of visionary leadership
-Barriers to Visionary thinking
-Video featuring about how to communicate your vision.
-Wrap up
What makes these two leaders visionary?

Steve Jobs

 Martin Luther King
How can our language instigate a visionary
leadership?

 Carefully Select your words

 Mind the tune of your voice
 Learn to listen and take notes
 Inspire by refering to the social values
 Use stories,anecdotes,metaphores and
analogies.
 Use a sense of humour
 Use rhetorical questions
 Express more conviction (why does …
matter?
 Use inclusive language (we,our)
 Repeat,repeat and repeat (while
communicating your vision you have
to repeat keywords of your vision to
inspire the listener )
What makes a visionary leader different?
principles of Visionary Leadership
How to communicate your vision?

 ..\Bureau\How to Communicate Your Vis

ion — Kat Cole,
Leadercast Baltimore Speaker.mp4
Wrap up: