3DE by Junior Achievement

Senior Consultancy

Bryan, Manny, Chris, Taijah

WNG Team 1

Josh Brown Emmanuel Bryan Otero Christian Taijah Berry

Consultancy Blakey Research Nickens Organizer
Coach Creative Analyst Creative
Director thinker

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Who is Wander North
Georgia ?
They are a small brick and motor business located in
Clayton Georgia. They started off as a blog that
eventually grew to a small business. Now they are
selling clothing, outdoor gear, and connecting with the
community. While also focusing the importance of
giving back
3
Consultancy Question

How does Wander North

Georgia scale their business for
long-term growth?

4
Team Mission Statement

To innovate and lead. To show the

world how to lead change and to bring
companies to new heights that they
have never achieved before.

5
Stakeholder Analysis
Stakeholder Impact Influence What is How could Strategy for How could
important to the engaging the
the stakeholder the stakeholder
stakeholder? contribute to stakeholder block the
the project? project?

Employees High Medium Getting more Selling our Give them By not
money/ free product more incentives to selling the
products than others sell more products

Customers Low High Getting a good By buying Displaying Not

product more product the positives engaging
to them through our
checkpoints

Wholesale High High Making more Letting us Showing By limiting

Partners revenue off have more them how the space
the freedom we can gain that we are
merchandise them more $ able to work
with

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2x2 Matrix
High Cost Low Cost
High Effort Creating a incentive Plan: Creating a P.O.P
system for the display.
employees Pros – it will allow the
Pros- employees will WNG to express the
began to sell more brand more
Cons – the employee’s Cons- it will be over
may not like the flashy.
incentives

Low Effort DO:

Creating a QR code.
Pros- simple and easy
Cons- May be ignored
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 Solutions Giving employees
incentives to sell more
1
We will be motivating employee to
spread the Wander North Georgia
story through giving them
information

Creating A QR Code

We will be creating small but 2

noticeable to attach to clothes, POP
displays and other locations. The
main goal is too tell the WNG story.

Using POP displays

We will be using POP displays to
3 further attract the customer. This will
gain more attraction to the WNG
section and will help tell the story.

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 “
“It is not your customer’s job to
remember you. It is your obligation
and responsibility to make sure they
don’t have a chance to forget you.”
Patricia Fripp

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Employee Training Videos
● Our first solution is Training our wholesale partners
employees via short videos with a couple questions at the
end of the video.

● Once employee feedback shows an understanding of our

vision and goals, the selected items which they have been
informed on will be gifted as incentives.

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 Research
Not effective at all
3%
Somewhat ineffective 7%

Somewhat effective
46% Very effective
44%

This pie chart from Wainhouse

Research, shows the results of how
effective most people think videos
are in training after asking 1800
people.

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 SWOT Analysis

Strengths Opportunities
● Employees well informed and motivated ● Customers properly engaged

Weaknesses
● Remaining room for error in
customer/employee interactions
Threats
● More well known companies still over
shadow Wander North Georgia.
● Other companies could start using the
same methods as WNG

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 11
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a
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oy
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Employee Walkthrough

e o fu s a w
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at he e
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33

th
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ee l a a th
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QR Codes

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● Our second solution is to implement QR
codes around the P.O.P displays
● Through the QR codes we will be
communicating the Wander North
Georgia experience.
● Making sure that customer is able to
understand Wander North Georgia
Motives at a low cost
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 Strengths
Allows for a quick and
simple connection with
people who don’t know
about the brand to learn a
little more and connect
with the brand

Opportunities
Allows for a quick personal
connection between
producer and consumer.
Allows for customer to
learn more about Wander
North Georgia
Weakness
People might not know
SWOT how QR codes work.
People might walk past the
ANALYSIS
QR code without noticing it
or thinking to look at it.

Threats
Competitors start to use
QR codes at the same
locations and ours gets
overlooked.

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Why QR codes?
The highest penetration of QR Code
based on use-cases is for product
information (51.5%) followed closely by
event information (19.8%), to avail offers
(12.5%), and app downloads (8.2%)

Nearly 90% of the world’s population

will have access to high-speed
internet, attributing to the rise of QR
Codes by 2020. (Juniper Research,
2019)

Most Fortune 500 companies have

already added QR Codes to their
marketing stack such as Nestle, Emirates,
Nike, and Puma. (Beaconstac, 2019)
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 QR code
implementation
● 5 minutes is the average attention span of a person

● 2.7 minutes is the average length watched of a single

internet video

● 10 seconds is the amount of time it takes a visitor to

decide whether they are going to stay on your page

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Interview Responses

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20
Pros & Cons for QR code

QR Code

Pros
Cons

Cost - Effective
Can be ignored

Engages the customer New technology that

with WNG story
Stays on their phone
even after they leave.
They have to exit out
customers may not be
familiar with
Having too many QR
can kill the product

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$29,097+
You have donated $29,097 and counting
to Local Nonprofits. BE PROUD!

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23
P.O.P
Displays

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 Point of Purchase (POP) displays are a
tool used to improve visual
merchandising within a retail space.

“POP
displays are
“POP displays are proven to “With high/low
best used for a boost cost options, POP
specific product, impulse displays are a new
for Wander that is purchasing.” best practice
the products inside of retail
which dominate spaces which can
their wholesale accommodate the
market.” space very well”

Research from
marketingdesks.com 25
 Swot Analysis

Strengths Weaknesses
● Differentiation tactic for visual ● More incentive allows
merchandising competition to dominate desired
interior positioning

Opportunities Threats
● Customizable options to fit ● Restrictions within retail
the various wholesale environment; limited space
partners retail environment

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 $34.20 $55.12
Displays 2 Go $27.15
Store Supply Warehouse
Store Supply Warehouse

2 Shelf Custom Printed 2 x 6 foot Black Slat Grid

Ladder Mannequins - PVC Cardboard Floor Stand Standing Grid Screen
Tubular

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Thanks!

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Citations
● https://blog.beaconstac.com/2019/12/qr-code-statistics/#:~:text=%20%20%2
01%20An%20estimated%2011%20million,and%20North%20America%20in
%202018%20than...%20More%20
● https://www.bamboohr.com/blog/employee-perks-incentives-ideas/

● https://blog.rebrandly.com/how-to-use-qr-codes-to-measure-your-marketing-e
fforts/
● https://knowtechie.com/best-qr-code-generator-2/#:~:text=10%20best%20QR
%20code%20generators%20of%202020.%201,Unitag.%204%20ForQRCode
.%205%20QR%20Code.Appspot.%20More%20items
● QR code generator - https://app.qr-code-generator.com/

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