Diapositiva de recursos

Integratedhumanos 1
marketing
Rodríguez Juárez Brenda Berenice

4RM6

Mercadotecnia Directa
 Concept
Diapositiva de recursos humanos 2

Integrated marketing is an approach to marketing

that advocates the need to unify and integrate all
communication channels to offer a consistent brand
experience for the consumer.

This consistency does not mean, far from it, that

you have to launch the same ad on all channels. It
refers to the fact that all channels must reinforce a
common message, helping to generate a brand
story
Diapositiva de recursos humanos 8
Integrated marketing shows the need for consistent
communication regardless of each channel used.

Integrated marketing represents a great opportunity for

companies to branding, reinforcing the message they want to
convey in all channels.
Integrated marketing offers several
benefits that can make your
marketing work more efficiently.

•Consistent narrative

•Improvement in the performance of the marketing

campaign

•Lower costs and better value

 Guidelinesde
Diapositiva forrecursos
creating an
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integrated marketing strategy

• Combine your marketing channels

• Collect and analyze customer data

• Use a marketing automation platform

• Create an engaging narrative