The Myths of Creativity

False belief or idea

 According to David Burkus the
different myths are;
 The Eureka Myth – The belief that creativity comes
like a flash , in a eureka moment
 The truth is , the creativity process often takes time
 The Breed myth

 The false belief that outstandingly creative

individuals belong to a certain personality type
 Research suggests that there is creative potential in
all individuals
 Creativity is not limited to a certain personality
types.
 The Originality Myth

 The belief that any creative activity must be wholly

original
 But creative activity arise from combining and
manipulating older ideas
 The Expert Myth

 Most people believe that only experts in a field can

be creative.
 The Incentive Myth

 Offering money or incentives will make people

work more creatively
 The Lone Creator Myth

 The belief that creativity is a one man show


It results from one person working alone fervently
on a new idea.
 The Brainstorming Myth

 It is often believed that the easiest and most

effective way to generate creative thinking is to
come with a large number of ideas and then weed
out the un
 The Cohesive Myth

 Friendly and cheerful teams with no conflict are the

ones capable of making creative breakthroughs
 The Constraints Myth

Creativity flows only when there is absolute freedom

Sometimes constraints helps us to think creatively
 The Mouse trap Myth

 Any good idea will be immediately accepted and

popularised
 History shows that most revolutionary ideas were
initially rejected.