How to Select a Research Topic

From ideation to execution

 The process to select the research topic
Identify area of From general to Ensure the literature
interest specific availability

Time management Flexibility Data access

Develop a thesis
statement
 Step 1
• Identify the area of interest. For example marketing is
your area of interest and you have a motivation to
explore this area further. Area of interest can be (Human
resource, supply chain, information technology, digital
marketing or applied finance).
 Step 2
• From generic to specific. For example marketing is a
general area of research and within marketing,
consumer buying intention towards a tooth paste
brand would be your specific area of research.
• So, your specific area of research would be consumer
buying intention.
 Step 3
• Ensure the availability of substantial literature on the
chosen topic of interest. Make sure literature is available
from the reliable sources/data bases.
 Step 4
• Make sure you can access the data bases to extract
the timely information in terms of literature review and
other parts of research.
 Step 5
• Be flexible, you may find other area of interest while
going through the literature review.
• A new area research may attract your attention.
• Consider it as an opportunity.
 Step 6
• See the project time lines, researcher must make sure
the timely completion of the research project.
• The research objective must be achievable within a
stipulated time frame.
 Step 7
• Develop a thesis statement.
• After carefully reviewing the literature, design a catchy and
appropriate thesis statement for example, within a
marketing domain, your are interested to investigate the
consumer buying intention so the thesis statement would
be, factors impacting consumer buying intention for a
medicated tooth past brand.
 Thank you
Insert the title of your subtitle Here