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SWOT (an acronym for “strengths, weaknesses, opportunities, and threats”) analysis is a strategic
planning tool that gives you insight into the current state of your business in the context of market
and consumer conditions.
It forces you to be brutally honest about where you are today and the possibilities that lie ahead,
laying the foundation for brand and business strategies and goal-setting. SWOTs are agile because
they can be applied to any aspect of your product, brand, or business—as long as they align with
your overall brand or business goals.
Assessing the strengths, weaknesses, opportunities, and threats is an essential process for any
brand
SWOT Analysis
STRENGTHS WEAKNESSES
What are you good at? What
S W
What are your weaknesses?
makes you shine so bright you Where do your competitors
need aviator shades? What have an edge? What do
unique skill sets put you at an others perceive as your
advantage? What do others (e.g., vulnerabilities or
customers, partners, vendors, disadvantages?
competition, etc.) think you’re
good at?
OPPORTUNITIES THREATS
What are your competitors
The AMD vs Intel war wages on, but AMD may have finally have a
chance to topple Intel to take its place as the best processor.
Company Background
AMD (Advanced Micro Devices) is a popular American multinational semiconductor company that was
formed during the year 1969 and is headquartered in Santa Clara, California, and Austin, Texas.
The main products of AMD are Microprocessors, Graphics Processing Units, Embedded Processors,
Workstations and Personal Computers, and Embedded Systems applications.
SWOT Analysis
S STRENGTHS
High-Performance Strategic Sourcing
Computing
Excellent Research and
AMD Quality Development
Policy
Fewer Competitors
Innovation
Successful Track Record
Global Operations
Guinness World Record
Achievement
SWOT Analysis
W WEAKNESSES
Less seen in Mobile
Market
Virtualization Space
SWOT Analysis
T THREATS
Competitors
Environmental
Regulations