Soodie

By Scott Yanover and Jeremy Feder

Company Overview:

● Hoodie with speaker in it

● Speaker located in inside front v-cut

● Comfortability

● Can be worn all seasons

● To enjoy with your friends

● We want to sell comfortable sweatshirt,

Short Term Goals.

- Provide fun comfortable sweatshirts

- Sell hoodie to all ages

- Primary target is teenagers.

- Sell online fist than in stores.

- Have a website
Long Term Goals

- Pay off debts and loans

- Expand internationally

- Have products for all people

- Make sweatpants in the future

Company Positions
Ceo

President

Vice President

Accounting Supervisor: 3 accounting assistants

Marketing Supervisor: 2 marketing assistants

HR Supervisor: 2 hr assistants
SWOT Analysis
Strengths- comfortably, warm, projectable, enjoyable, trendy

Weaknesses- weather, possible shirt bump

Opportunities- summer and winter Soodie, multiple colors

- Multiple designs, projectable music to friends.

Threats- airpods, regular speakers, other companies.

Economic condition and Competitive Analysis

- Hoodies with speakers is on the low

- Not common

- EarBox and Redbubble are biggest competitors

- Both have full websites and are established

Target Market and Market Segmentation

- Teenagers, young adults who like hoodies

- And music and not bring speaker

- Demographics- 15-25, male, female, medium income

- Psychographic- active lifestyle, latest trends, music.

- Geographics- New York, than rest of U.S

Marketing Mix

- $35

- Branch out to retain stores

- Create our own website

- Ads, commercials, email blast