BUSINESS COMMUNICATION – I

PRESENTATION

By Waaiz Beyg
19I-0268
AF-A
 WHAT IS ARTIFICIAL INTELLIGENCE?

AI can be defined as “the simulation of human

intelligence in machines that are programmed to
think like humans and mimic their actions.”
 THE BENEFITS OF MARKET AND
CUSTOMER INSIGHTS IN A BUSINESS
 THE BENEFITS OF MARKET AND  CUSTOMER
INSIGHTS IN A BUSINESS

• Predictive analysis helps start-ups in building a better

product and helps in cost reduction on maintenance through
regular quality checks.
• Data mining techniques are being used to analyze different
types of social media traffic. Social media influencers can
also be identified for promotion.
• AI-based systems also optimize marketing strategies and
can bring down marketing expenditures.
 AUTOMATION OF MANY
BUSINESS PROCESSES

• Automation tools make business processes agile. 

• The first ever automation tools were home appliances
and in the present day,  industrial robots work
alongside humans in many places.
• These machines or algorithms not only do a very
proficient task but also, they can work 24 hours
without a break.
 AI IS PROVIDING A
PERSONALIZED CUSTOMER
EXPERIENCE

• AI can identify patterns in the information such as past

buying history, buying preferences, credit scores etc. 
• Businesses can analyze a particular buyer pre, during &
post purchase behavior. This allows them to create a more
personalized experience. 
• This also helps businesses engage the right customers with
the right content at the right time.