E-MARKETPLACE

PRESENTED BY ARUN
 Introduction
An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service
information is provided by multiple third parties. Online marketplaces are the primary type of multichannel
ecommerce and can be a way to streamline the production process.
In an online marketplace, consumer transactions are processed by the marketplace operator and then delivered and fulfilled
by the participating retailers or wholesalers. These type of websites allow users to register and sell single items to many
items for a "post-selling" fee.
 B2B online marketplaces
Some of the earliest online marketplaces were for business-to-business (B2B) trading. Early examples of online platforms that
enabled e-commerce between businesses include VerticalNet, Commerce One and Covisint. Contemporary B2B online
marketplaces focus on a limited range of commodities or service, such as EC21, Elance and eBay Business, and have not
achieved the dominance online marketplaces have obtained in B2C retail. B2B purchasing requires that online marketplaces
facilitate complex transactions, [3] such as a request for quotation (RFQ), a request for information (RFI) or request for
proposal (RFP)
 For services and outsourcing
There are marketplaces for the online outsourcing of professional services like IT services, search engine optimization,
marketing, and skilled crafts & trades work. Microlabor online marketplaces such as Upwork and Amazon Mechanical
Turk allow freelancers to perform tasks which only require a computer and internet access. According to Amazon, its
Mechanical Turk marketplace focuses on "human intelligence tasks" that are difficult to automate computationally. This
includes content labelling and content moderation.
Microlabor online marketplaces allow workers globally, without a formal employment status, to perform digital piece work,
such as for example rate an image according to content moderation guidelines. Gig workers are paid for each task, for example
U.S.$0.01 for each moderated image, and accumulate payment on the microlabor platform.
 Online retailing

Online marketplaces are information technology companies that act as intermediaries by connecting buyers and sellers.

Examples of prevalent online marketplaces for retailing consumer goods and services are Amazon, Taobao and eBay, which
cut its "buy-it-now" online auction fee in 2008. On the website of the online marketplace sellers can publish their product
 offering with a price and information about the product's features and qualities. Potential customers can search and browse
 goods, compare price and quality, and then purchase the goods directly from the seller. The inventory is held by the sellers,
not the company running the online marketplace. Online marketplaces are characterized by a low setup cost for sellers,
because they do not have to run a retail store.[4] While in the past Amazon Marketplace has served as a role model for online
marketplaces, the expansion of the Alibaba Group into related business such as logistics, e-commerce payment systems and 
mobile commerce is now trailed by other marketplace operators such as Flipkart.
 The sharing economy

In 2004 Yochai Benkler noted that online platforms, alongside free software and wireless networks, allowed households to
share idle or underused resources.[12] As the sharing economy inspires itself largely from the open source philosophy,[13] open
source projects dedicated to launching a peer to peer marketplace include Cocorico [14] and Sharetribe.[15] In 2010 CouchSurfing
 was constituted as for-profit corporation and by 2014 online marketplaces that consider themselves part of the sharing
economy, such as Uber and Airbnb, organized in the trade association Peers.org.[16] In 2015 Alex Stephany, the founder of
online marketplace JustPark, defined the sharing economy as the economic value arising from making underutilized assets
available online.
 Market economy

In 1997 Yannis Bakos studied online marketplaces and came to regard them as a special type of electronic marketplaces. He
argued that they reduce economic inefficiencies, by lowering the cost of acquiring information about the sellers' products. [20]
 The operators of online marketplaces are able to adapt their business model because of the data they hold on the platform
users. Online marketplace operators have a unique ability to obtain and use in their economic decision making personal data
 and transaction data, but also social data and location data. Therefore academics have described online marketplaces as new 
economic actor, or even as a new type of market economy. In 2010 Christian Fuchs argued that online marketplaces
operated informational capitalism. The inherent feedback loop allows the operators of online marketplaces to grow their
effectiveness as economic intermediaries. In 2016 Nick Srnicek argued that online marketplaces give rise to 
platform capitalism.[21] In 2016 and 2018 respectively, Frank Pasquale and Shoshana Zuboff cautioned, that the data collection
of online marketplace operators result in surveillance capitalism.
THANK YOU