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Managerial Economics
Ms. Divya Shekar Anchan
Assistant Professor
I BBA ( A&L)
Managerial Economics
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● This course is to familiarize the

students with the approach,
concepts and advanced
Goals techniques of managerial
economics that are applied in
business decision making.
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Objective

By the end of this course,

● a student will Develop the conceptual foundations and analytical methods

used in micro economics
● Be familiar with the basic consumer behavior, behavior of firms, and
market equilibrium.
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Units
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Introduction to Theory of Production

Demand
Managerial Economics and Cost
Forecasting

Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6

Theory of Market Government

Consumption structures and Business
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References

● ACCA Study Material, Latest Edition, ● K K Dewett, Modern Economic Theory,

London BPP ; 2016 Chand Publication, New Delhi ; 1999

● ACCA Study Material, Latest Edition, ● Peterson, Lewis and Jain, Managerial
London Kaplan Publishers Ltd; 2016 Economics Pearson Publication, New
Delhi ; 2001

● D M Mithan, Managerial Economics

Theory and Practice, Himalaya
Publication, New Delhi ; 2005
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Thank You