PEOPLE

Customer service People working People working on

Sales team
with supplier Retail store
Number of Coca-Cola employees worldwide from 2007-2018 (in 1,000s)
Process

• The Coca Cola Company to make sure that its products are always available at retail stores has
systems installed where retailers can notify when their inventory levels are low.
• The Coca Cola Company has an online delivery process, where orders are received in the
computer system and based on these orders, the relevant product from the inventory is shipped
to the delivery service provider.
• The Coca Cola Company is actively involved in researching market opportunities in order to
understand customer needs.
Process
 Physical Evidence

• Distinct color packaging that easily identifiable on

retail shelves, special shelves provided by the
company, which also have a distinct color and
design.
• The Coca Cola Company has an online website that
is user-friendly
LABELS

• The most common types of labels found in Coca-Cola bottles are:

• Embossed
• White Applied Color Label (White ACL)
• Red Applied Color Label (Red ACL)
• Paper
• Styrofoam