Results from data collec

tion
Rahel&Stephanie
Market research is a no
t a perfect science so th
e results from data coll
ection might not be ab
solutely reliable.
Potential e Non-sampling errors-human
error/human behaviour
rrors in the
results fro
m data col
Sampling errors- mistakes made
lection by sample design
 Examples of Non-smapling errors

RECORDING, PROCESSING, RESPONDENTS DO NOT ALWAYS

ANALYSING GIVE TRUTHFUL&HONEST
ANSWERS
 Inappropriate Too small sample
method of design to get
Examples of sampli sampling. valid answer.
ng error

There is bias in Not representative of the

research. population
Ways of presenting Data Collected
Bar charts: useful for showing frequencies and for ease
of comparison.

Pie charts: Use for expressing percentage figures

Line graphs: show time-series data

Histograms: useful for showing trends over time

Limitations of data collected.

Garbage-in- Can be inaccurate High cost

garbage-out or unreliable due to
bias
Thank you