Anti-cyberbullying

Campaign
Chin Jia Han
Chin Mun Yee
Choo Ein San
Nurdiana Omar
Wong Sze Yong
Wong Xin Hui
 What Is Cyberbullying?
▹ Cyberbullying or cyber harassment is a form of bullying or harassment using electronic means.

▹ -Harmful bullying behaviour can include posting rumours, threats, sexual remarks, a victims' personal information, or
pejorative labels (i.e., hate speech) 
Creative Brief
• Issue: Cyber Bullying
• Name of Commission: MCMC
• Concept: Internet Safety
• Target Market: Social Media
• Target Audience: 16-22 years old Teenagers
• Objective: Raise awareness and resiliency skill of Cyber Bullying among teenagers aged between 16-22 years old
• Target Audience Perception: Knowledge and awareness on cyber bullying
• Perception expected from online user: Identify potential risk and ways to prevent cyber bullying
Logo & Colors
▹ Two chatting box
▹ Named Cyber Ctrl+
Mascot
▹ Tiger Logo
▹ Represent Malaysia
▹ Symbolise brave to fight against
cyberbullying
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Paper Toy Template
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Merchandise item - Shirt
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WHATSAPP STICKER
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