Construction of Questionnaire

QUESTIONNAIRES
Special type of form
Designed to record opinions / suggestions from
different groups of people
Widely used for:
Research the preferences of consumers
Investigate public attitudes to major issues
Request opinions of staff on internal issues
DESIGNING QUESTIONNAIRE
First: People who complete a questionnaire must be
under no pressure at all.
Design is very important
Depend on the public’s desire to help
Must be straightforward (to make people interested)
Humour also helps
TYPES OF QUESTIONS
ALTERNATIVE QUESTIONS
CLOSED QUESTIONS
MULTIPLE CHOICE QUESTIONS
RATING OR PREFERENCE QUESTIONS
OPEN QUESTIONS
ALTERNATIVE QUESTIONS
Used to establish facts and circumstances before
asking further opinions
Best to be at beginning of questionnaire
Make sure the alternative answers are specific
E.g.:
How often do you buy cold drinks?
Often Several times a day
Sometimes Every day
Never Twice a week
Once a week
Less often
Never
CLOSED QUESTIONS
Require specific information
Basic: Yes / No questions
E.g.:
No . Items Yes No
1. Have you bought any drinks from the college
vending machine in the past month?
2. Do you feel a vending machine for snacks
should be provided?
MULTIPLE CHOICE QUESTIONS
Giving a list of responses to be ticked
Needs careful planning to ensure coverage of possible
answers
E.g.:

Which of the following drinks have you bought recently?

Coffee Sprite
Tea Cola
Diet cola Chocolate
Milo Orange Juice
RATING OR PREFERENCE
QUESTIONS
Ask for an opinion
Gradings are provided for ticking
What is your opinion on the quality of the drinks from the
vending machine?
Good (3) Average (2) Poor (1)
Coffee
Tea
Chocolate
Milo
Sprite
Cola
Diet cola
Orange Juice
OPEN QUESTIONS
Invite comments
Subjective questions
E.g.:
Name any additional items you would like to be
available from the college vending machines.

Drinks:____________________________________

Snacks:____________________________________