Dr.

Muslima Zahan
Assistant Professor
School of Business and Economics
North South University
Dhaka, Bangladesh
Summer 2020
International corporate cooperation
Strategic Group

Each participant in a strategic alliance is motivated to

promote its own self-interest but has determined that
cooperation is the best way to achieve its goals.
Benefits of
Ease if market entry
Shared risk
Shared knowledge and expertise
Synergy and competitive advantage
Case Analysis

Thank you