Name: Esha kulsoom

Class: BBA-III
Section: A
Subject: Fundamentals of marketing
Roll no: 134
Submitted to: Miss Hira bhatti
 Major Store Retailer types
Specialty store:
A specialty store is a shop/store that carries a deep assortment of brands, styles, or
models within a relatively narrow category of goods.
Example: Furniture

Department store:
Department store, is a retail establishment that sells a wide variety of goods.
These usually include ready-to-wear apparel and accessories for adults and
children.
Example: electronic accessories and appliances.
Supermarket:
Supermarket, is a large retail store operated on a self-service basis, selling groceries,
fresh produce, meat, bakery and dairy products, and sometimes an assortment of
nonfood goods.
Example: Imtiaz Super Market.

Discount store:
Discount store, is a retail store that sells products at prices lower than those asked by
traditional retail outlets. Some discount stores are similar to department stores in which
they offer a wide assortment of goods so, some are called discount department stores.
Example: Walmart
Off price retailers:
Off-price retailers are retailers who provide high quality goods at cheap prices. They
usually sell second-hand goods, off-the-season items etc. ... A general
merchandise retailer who offers a limited merchandise assortment, with little service
and at low prices is termed as warehouse club.
Example: Al Fatah Electronics

Superstore:
A very large store often offering a wide variety of merchandise for sale.
Example: Carrefour, Metro Cash and Carry