Presented by

“The PIRATES”
01
 “It is a truth universally acknowledged, that
a single man in possession of a good
fortune, must be in want of a wife.”
-Jane Austen

OR IS HE?
01
 24 years old Wants to travel

University Graduate Find dream job

02
Mr. Tanvir
 Average age of MARRIAGE

SCENARIO
ANALYSIS

03
 MICRO LEVEL MACRO LEVEL
1. Emotional response:
• Regarded as imposed
responsibility 1. Legal jurisdictions:
• Breach of privacy, independence • Minimal age for getting married
and consent • Law against non-consensual
• Gametophobia marriage

SCENARIO 2. Perceived requirements:

•
•
Varies on the basis of gender
2. Demographic impact:
• Early marriage accelerates

ANALYSIS
Minimal educational and population growth
professional achievements • Increasing education and
• Social standards of suitability employment rate caused rise in
marriage age
3. Health issues:
• Fertility rates according to age
• Age gap with kids
 Finding best age of marriage in Bangladesh, how that
TAS marriage age will impact the overall family planning in
Bangladesh and developing an integrated marketing
K communication plan to reach the target audience.
 Promoting and pursuading the stakeholders of a
marriage of a age which is better for themselves, society

OBJECTIVE and ensures proper family planning

 BIG IDEA

Communicating the purpose and raising awareness about

the freedom of choice in marriage through multiple
channels with a view to reaching every district of
Bangladesh.
 PRESSURER PRESSURISED

1. URBAN Area 1. URBAN Area

22222
2. RURAL Area 2. RURAL Area

TARGET
GROUP
THE
PLAN
 Integrated Marketing Communications

• Mobile Marketing • Advertising

• Digital Marketing • Promotions

• Event Marketing • Direct Marketing

 RURAL AREA

THEATER, ROAD SHOWS MIKING RADIO

দুইজনের মামলা না হই আমলা

 URBAN AREA

Community Meeting Photography and short film contest Social Media

 PROMOTIONS THROUGH THE COUNTRY

AlLLIGN WITH FAMILY PLANNING

CAMPAIGN IN COLLEGE, UNIVERSITY NEWSPAPER
MEDIA FELLOWSHIP
 TIMELINE

Jan Feb March April May June July Aug Sep Oct Nov Dec
Stage show/ Event
Advertise
Newspaper
Campaign
Community Meeting
Miking
 FINANCIALS

Per Quantity Amount

Theater/ Event 15000 64*4 3840000

Newspaper Ad 12000 12*2 288000

Miking 2000 5*64 640000

BDT 9,418,000 Radio 300000

Social Media Merketing 2000000

Campingn 50000 47 2350000

TOTAL 9418000
THANK YOU