PROCHNOST

A CONCEPT
BASED ON
CONSENT
BARRIER
 Two very different people but somehow bounded
together for one common reason

• 24 year old Fresh

A 15 year old girl from the Graduate
village • From a affluent family
Still in primary school who is pressurized for
Being forced to marry Marriage

SALMA ISHMAM
 A GIRL UNDER THE
20 SECONDS AGE OF 15 IS
FORCED TO GET
MARRIED
TVC
 OVERVIEW OF THE IMC
PLAN OF ACTION CAMPAIGNS
THEME (CHANNELING)
TVC
TIMELINE
R AL
R U

UR
BA
N
BIG IDEA
FINANCIALS

THEME PLAN OF ACTION CAMPAIGNS

(CHANNELING)
 BIG IDEA

1 2

3
EDUCATE ENSURE

ENABLE
 RURAL AREAS
OPTIMAL MARRIAGE AGE

18-19 20-22
FAC TO R S CO N S I D E R E D

Mental
& Secondary
Physical health Education Maturity Earning ability
 SLOGAN
F O R T H E R U R A L C A M PA I G N S

বাল্যবিবাহ করি রোধ,

উন্নত হোক মূল্যবোধ।
 PLAN OF ACTION

Recruitment of local
influential people to Attracting Attention Placement Assistance
Educate And Aware of rural people to provide Better &
People through our Secure jobs to all
+ TVC campaign
BANNERS

E D U C AT E ENABLE ENSURE
 হিরো
We l l Re s p e c t e d & Re n o w n e d p e r s o n s o f t h e l o c a l i t y

F i n a n c i a l B e n e fi t s O t h e r B e n e fi t s

 Incentives  Exposure
 Job security  Recognition
 Health Insurance  Social Contribution
 হিরো
RESPONSIBILITIES

Aware Guides the locality Intervenes marriage

& about the benefits of & notifies authority
Engaging People to our program to take action
OUR CAUSE

E D U C AT E ENABLE ENSURE
 ACTIVATION CAMPAIGN

V i l l a g e Fa i r

Drama Puppet shows Bioscope

PA P E R O R I G A M I

Theme – The curse of Will be used to promote the

early marriage INTERACTIVE AND FUN harmful effects of child
Or way of teaching the people marriage
Benefits of marring at an about the problems of +
optimal age child Different stories & teach
morals
PAPER
ORIGAMI
 PLACEMENT ASSISTANCE
Creating a link between Organizations & People

Fulling the work force requirement Helping find jobs for the rural people

12%
29.8 %

NEET YOUTH UNEMPLOYMENT

 PLACEMENT ASSISTANCE

Before placement
ENSURE

Counseling Training

After Placement

Support
Peer to peer &
Invite
C E RT I F I C AT E V E R I F I C AT I O N T H RO U G H S M S S E RV I C E

The local KA ZIS will be given orders from TH E MIN I STRY OF RELIGIOUS
A F F A I R S t o v e r i f y c e r ti fi c a t e s t h r o u g h t h i s p r o c e s s .

INSTRUCTIONS CONDUCTED BY THE SMS

FROM KAZI’S V E R I F I C AT I O N
WITH THE TOUCH OF HAND
WE CAN NOW VERIFY

SEN
T
 8 3
VERIFIED
1
 IN THE LONG RUN

319345076431

8/7/2000 VERIFIED
VERIFY
 URBAN AREAS
OPTIMAL MARRIAGE AGE

24-25 28-30
FACTORS CONSIDERED

Financial Right On
Graduation Independence
stability Track
 SLOGAN
F O R T H E U R B A N C A M PA I G N S

স্বপ্ন এবার করব জয়,

ইচ্ছার বিরুদ্ধে বিবাহ নয়।
 PLAN OF ACTION

Pilot Program Holistic Social Adaption

1. Creating awareness & leaving a
psychological impression
through group discussions
2. In sight in mind
3. BETA testing
1. Adapting rather than changing
2. Creating mutual understanding
3. Allow time to branch out and
grow

E D U C AT E ENABLE ENSURE
 PILOT PROGRAM

SELECT LOCATION
Awareness by
Being ever
Present in the
Psychological TG’s eyes
impression which
• Dhanmondi
will be spread our • Gulshan
Message • Banani
Spread in • DOHS
Discussions and
Dialogue
 HOLISTIC SOCIAL ADAPTATION
Create a change amongst the mentality of D E C I S I O N M A K E R S

Corporate Level Individual Level

Single initiatives Peer to Peer

 Monetary Aid
based on
particular  Open up and share
problems
agreement
 Seek out solutions
 Be considerate
 TIMELINE
ACTIVITY MONTH MONTH MONTHS MONTH MONTH MONTH
6 12 18 24 30 36
TVC

হিরো
Activation Campaigns

Placement Assistance

Certificate Verification

Pilot Program
 FINANCIALS
Sl. Items Per Cost Frequency Total
1 TVC 29,70,000 6 months(2x) 59,40,000
2 Training and counseling 10000 48 4,80,000
3 Activation Campaign 20000 12 2,40,000
4 হিরো 15000 12(month) 1,80,000
5 Paper origami & Banner 50000 12 6,00,000
6 Social adaptation Aid 100000 48 48,00,000
7 SMS Service Setup 100000 - 1,00,000
8 Miscellaneous - - 2,00,000
  Grand Total - - 1,25,40,000
**Approx.**
Thank You