PRODUCT LEVEL OF KITKAT

ABOUT KITKAT

 KitKat is a chocolate-covered wafer bar

confection produced globally by NESTLE .
 KitKat was created by ROWNTREE’S of YORK
,UK which was acquired by NESTLE in 1988 .
 Tagline : Have a break....Have a KitKat!
 5 LEVELS OF PRODUCT

 Core Product
 Generic Product
 Expected Product
 Augmented Product
 Potential Product
 Core product

It is the benefit that any customer or a

consumer receives after using the product .

In case of KitKat , core benefit for any customer

will be the taste .
 generic product

The generic product is that in which the core

benefits of the customer are fulfilled .

In case of KitKat ,it provides taste and quality

to the consumer which is the core benefit
they require .
 Expected product

What customer expect from the company

which can be more than what is in basic
product or may have variations depending on
the choice and taste of the customer .

In case of KitKat , customers expect nuts or

different flavor in the KitKat product .
 Augmented product

It is when company does more than what a

customer expects from the product .

In case of KitKat, they have already come up

with a line of new products which was beyond
the expectation of the customer .
 Potential product

When the product starts new life cycle that is at

this stage the company is an inovator .