S I N H G A D C O LLEG E O F E N G I N EER I N G

D E PA RT M E N T O F M A N A G E M E N T
B AT C H 2 0 1 9 - 2 1
STUDENTS NAME: Renuka Sanjay Rane
U N I V E R S I T Y S E AT N U M B E R : 3 1 6 5 5
Title of the
project :

“A STUDY OF OF MARKETING STRATEGY

AND BRAND AWARENESS OF ORIFLAME.”
 Objectives
 To study the consumer preference towards Oriflame products.

 To improve the standard and quality of the product.

 To know the opinion of consumers toward Oriflame product.

 To influence the people to prefer Oriflame product.

 To find the satisfaction level of consumers.

 To know the variety of products, discounts and offers in using the Oriflame product.

 To study the services provided by the agents of Oriflame products.

 Research Methodology
 Research design is the arrangement of condition for collection and analysis of data in a manner that aims to combine
relevance to the research purpose with economy in procedures.
 In a research paper, the methodology section allows the reader to critically evaluate a study’s overall validity and
reliability.
SAMPLING DESIGN :
The sample design provides the basic plan and methodology for selecting the sample. A sample design can be simple or
complex
Population: The population for the study includes all the customers of oriflame in India. However, as the total number of
users are unknown to the researcher, the population is considered undefined. And every person opting for cosmetics is the
population for this study.
Sampling unit: Sample size represents that how many customers have been shortlisted to fill up the questionnaire, upon
whom you can study. The researcher chosen sample of 150 candidates i.e., from the entire customers of Oriflame in
different areas. But respondents replied appropriately which means 50 responds were collected.
Sampling Frame: Areas such as Pune, Yavatmal, Nagpur are taken into consideration and every customer opting for
oriflame cosmetics during survey.
 Sampling Technique
Stratified Random Sampling Method is used to collect the primary data. The data was collected by questionnaire methods,
which were filed by the customer. Sample size represents that how many customers have been shortlisted to fill up the
questionnaire, upon whom you can study. The researcher chosen sample of 150 candidates i.e., from the entire customers
of Oriflame in different areas. But respondents replied appropriately which means 50 responds were collected.

Types of data collection:

a) Primary Data: It is any type of research that you conduct directly with your target customers. It is collected from the
questionnaire. I have used questionnaire as primary source for collecting the data from higher- and middle-class
customers for my study.

b) Secondary data: It is collected from various journals and websites. To make primary data collection more specific,
secondary data will help to make it more useful. It helps to improve the understanding of the problem. Secondary data
was collected from various sources such as different business websites and published papers.
Findings
 From the study it is understood that most of the respondents attracted to Oriflame Products than other type of cosmetics
like Lipsticks, Mascara, Face cream, Eye liners etc.,

 It is found by researcher that majority of the respondents who use Oriflame are females.

 The study reveals that the majority of the respondents like Customer Care Service.

 The study shows that the opinion about Oriflame Products service for buying a cosmetic in Oriflame is excellent.

 It is found by researcher that majority of the respondents use Oriflame by their own wish.

 The study shows that they are satisfied with price of the product.
Suggestion:
 If the price of the cosmetics is reduced it will surely attract more people than the present. Moreover, not
only high class but also the middle-class people can also own Oriflame.

 They can introduce more flavors for youngsters and homemakers.

 Many more discounts and offers can be provided to increase the customers satisfaction.

 Showroom display can be modified so that it may attract new customers.

 Media advertisement should be given so that other customers can be aware of the product.

 The quality of the customer service can be increased in order to satisfy the customer so that there will be
increase in the customer.
 Conclusion:
The overall project for this study of customer awareness and satisfaction towards services
offered by oriflame.
Their mission and passion are to full dreams for people around the world, a dream often focused on
building a better quality of life by belonging to the Oriflame sales network. Thus, the researcher concludes
that Oriflame will surely reach its height very soon in India.
Social media marketing, direct email marketing and SMS are the most preferred direct marketing
approaches by the consumers.