CEO Project

Creating Opportunity for Pre-owned Yellow Board Sales

Rajat Girdhar | Abhishek Nair | Shilpa Patil | Kumareshan B

 Vision for Execution
• Resonate the used car ecosystem of MFCWL with the Used Taxi
ecosystem through a hybrid business model of – “On the ground and
in the cloud strategy”
• Capture the growing market of the entire taxi ecosystem and use the
building blocks of MFCWL to implement an execution plan
 Why It is a CEOs Project?
• The opportunity is BIG!!! – Supply Side
2017 New Sales Breakup 10 Lakh Taxis in the market

Taxi
PV Sales Taxi
 Why It is a CEOs Project?
• The opportunity is BIG!!! – Demand Side
• Ola/Uber Organized Market – “The Uber Project”
• Unorganized Market – Tours & Travels
• Synergy between verticals is crucial for execution
 What Will it Take?

Sourcing Market Ready Selling

- IBB – Procurement & Sales
- Refurbishment & Certification - Franchise and YMS
- YMS/Auctions – Retail Worthy
- Uber Project
 Timelines
Activities Timelines
Data Accumulation & Opportunity 10th May
Identification
Current Market Scenario 24th May
Understanding the value Proposition 7th June
The Way Ahead & Break up of Execution 21st June
Metrics
B-Plan & Budget 18th July
Pilot Oct-Dec
 Measure of Success
• Define a clear value proposition
• Aligning Process across verticals
• Identifying a sustainable plan
• Inclination of organized players towards used taxis
• Execution of Pilot and results from it