‫موضوع ‪credit lyounnais :‬‬

‫ګروپ‪ :‬د اتم ګروپ غړي‬

‫الرښود استاد‪ :‬پوهنیار برهان الدین‬
Credit Lyonnais
On the last working day of 1992, Monsieur Jean-Yves Harberer, Chairman of Credit
Lyonnais (CL), once again reaffirmed his plan to transform CL from a staid, state
controlled French bank into a high-performance pan-European universal bank, a key
player in both commercial and investment banking markets and a cornerstone of
European finance by the turn of the century.
In financial services,according to Harberer, CL would be France’s chosen
instrument.To achieve this objective, Harberer had three goals:
Counti….
To make CL very, very large, with 1% to 2% of all bank deposits in the 15 (25
since
2004) European Community countries. To achieve this goal, CL would have to
capture
significant market share in multiple areas of banking and securities activities at
once.
CL needed to expand and operate Europe-wide.
 Credit Lyonnais had to exert significant control over its corporate banking
customers,
using strategies such as deep lending, ‘‘relationship’’ investment banking with key
nonfinancial
firms, and having ownership stakes in many of these same firms.