formation Feedback

Information feedback is the sharing mechanism that allows intelligence and

knowledge gathered through the usage of the Corporate Information Factory
to be shared with other data stores, as appropriate. It is the use of information
feedback that identifies an organization as a true “learning organization.”
Examples of information feedback include:
■■ Pulling derived measures such as new budget targets from data marts and
feeding them back to the data warehouse where they will be stored for
historical analysis.
■■ Transmitting data that has been updated in an operational data store
(through the use of a Transactional Interface) to appropriate operational
systems, so that those data stores can reflect the new data.
■■ Feeding the results of analyses, such as a customer’s segment classification
and life time value score, back to the operational systems or ODS