Unit 3: Lesson 2
Research Methods
Dr. Rajesh Agrawal
Associate Professor
Journalism & Mass Communication
Research is a Scientific Method
Scientific method is the pursuit of truth as determined
by logical considerations. The ideal of science is to
achieve a systematic interrelation of facts.
Scientific method attempts to achieve this ideal by
experimentation, observation, logical arguments from
accepted postulates and a combination of these three in
varying proportions.
Basic demand of Scientific Method
It relies on empirical evidence;
It utilizes relevant concepts;
It is committed to only objective considerations;
It pre-supposes ethical neutrality, i.e., it aims at nothing but
making only adequate and correct statements about
population objects;
It results into probabilistic predictions;
Its methodology is made known to all concerned for critical
scrutiny are for use in testing the conclusions through
replication;
It aims at formulating most general axioms (a statement
which is regarded as being established, accepted, or self-
evidently true or what can be termed as scientific theories.
Concept of Research Method
All those methods which are used by the researcher
during the course of studying his research problem
are termed as research methods.
It is a process to adopt systematic and scientific way
of collecting data.
Provides a set pattern of using research tools for
conducting a research study.
Helps in understanding the procedure of the entire
research study.
Need of suitable Research Method
Designing and developing the research tools which are
appropriate for collection of research data.
Assist to estimate the human resources, expenses, time
required for the research study.
Researcher is always conscious of research objectivity.
Without using suitable research method and tools, one
cannot attain reliability in the research findings.
Standardized research tools such as scales, tests and
statistical methods assist in making result data valid.
Unbiased research findings can be obtained.
Types of research methods
SURVEY
CONTENT ANALYSIS
CASE STUDIES
OBSERVATION
INTERVIEW
FOCUS GROUPED DISCUSSION