Programme Code: 24 Programme: BA(JMC

Cou
Course Code: BA(JMC)-307 Course Name: Digital Media Marketing
Name of Faculty:Dr. Gopal Thakur

CO
CO1 Learners would have an understanding of the basic concepts and theory of Social media & Social Network.
CO2 Learners would develop the skills required for Branding on Digital media containing skill-sets of SEO,SEM, ZM
CO3 Learners would be having the basic understanding related to Online Entrepreneurship.
CO4 Learners would be acclimated with the Social Media measurement and Metrics from professional perspecti
CO5 Learners would be acquainted with the different Case studies related to Digital Media Marketing.

Unit
Sr. No. Lecture No. Topic
No.

1 L1 I [Social Media]

2 L2 I Social Media : Brief history

3 L3 I Social Media Meaning and definition

4 L4 I Social Network: Brief history

5 L5 I Social Network: Meaning and definition

6 L6 I Features of Social Media

7 L7 I Features of Social Network

8 L8 I Types of Social Networking Sites

9 L9 I Social Media

10 L10 I Social Media & Issues

11 L11 I Social Consumers

12 L12 I Social Influencers

13 L13 II Unit II: [Branding on Digital Media]

14 L14 II Audience Research and Engagement

Audience Research and Engagement in Glocal

15 L15 II
environment

16 L16 II Building Brand on Digital Media

17 L17 II Storytelling

18 L18 II User Generated Content

19 L19 II Digital Media Network

20 L20 II SEO

21 L21 II SEM

22 L22 II Keywords
23 L23 II Viral Marketing

24 L24 II E-mail Marketing and ZMOT

25 L25 III Unit III: [Online Entrepreneurship]

26 L26 III E-Commerce

27 L27 III Start-ups & Ideation

28 L28 III Plan and Management

29 L29 III Lead Generation

30 L30 III Personal Branding

31 L31 III Building a Multi-platform

32 L32 III Social Media Marketing Strategy

33 L33 III Mobile Apps

34 L34 III E-Commerce

35 L35 III M-Commerce

36 L36 III App Monetization

37 L37 IV [Social Media Measurement and Metrics]

38 L38 IV Data Mining for Digital Media

39 L39 IV Google Analytics

40 L40 IV Website Audience Measurement (WAM)

41 L41 IV Monetizing Social Media: ROI

42 L42 IV Role of Social Media in Marketing Research

43 L43 IV Case Studies on Digital Media Marketing

44 L44 IV Digital India

45 L45 IV Make in India

46 L46 IV Skill India

47 L47 IV Start up India

48 L48 IV Stand up India

mme: BA(JMC Session: 2021-22
Course Delivery Plan - BA(JMC)
Semester - 5th

heory of Social media & Social Network.

media containing skill-sets of SEO,SEM, ZMOT etc.
e Entrepreneurship.
and Metrics from professional perspective.
ed to Digital Media Marketing.

Problem ICT Tools & E-

Participative Experiential
Sessional Outcome Solving Resources
Learning Learning
Methodologies Utilization

Student would be able to understand the Social Media Multimedia PPT

Students would be able to describe the historical background of SM Multimedia PPT

Students would be able to explain about SM Multimedia PPT

Students would be able to discuss the evolution o Brainstorming DISCUSSION

Meeting Professioonal
Multimedia PPT
Students would be able to understand SN & its impact on digital society Multimedia PPT

Video Tutorials
https://www.y
outube.com/w
Students would be able to identify different features of Social Media
atch?
v=5ont44v4Gd
w
Video Tutorials
https://www.y
Students would be able to analyze the changes adopted due to SN outube.com/w
atch?
v=Ra1TjdXZo2Q

Video Tutorials
https://www.y
Students would be able to create SN sites for
DEMO Flip Learning Webinar outube.com/w
development of new society
atch?
v=Ra1TjdXZo2Q

Students would be able to understand the SM and its significance PPT

Students would be able to interpret SM & its issues PPT

Students would be able to develop a thourough

PPT
underunderstanding of Social Consumers

ONLINE QUIZ
https://quizizz.
com/admin/qui
Students would be able to Manage Social influence Cases GROUP DISCUSSIONField Visit z/5dd136894b6
9e5001bfcab68
/social-media-
influencer
ONLINE
Contents
https://www.re
searchgate.net/
Students would be able to discuss Digital Media publication/347
444440_IMPAC
T_OF_DIGITAL_
MEDIA_ON_SO
CIETY_Introduc
tion
 ONLINE QUIZ
https://study.c
om/academy/p
Students would be able to learn & develop the ARE ractice/quiz-
worksheet-pr-
audience-
research.html
ONLINE QUIZ
https://study.c
om/academy/p
Expressing & explore Glocal environment ractice/quiz-
worksheet-pr-
audience-
research.html

Students would be able to identify the digital media brand PPT

Students would be able to design storytelling format Multimedia PPT

Students would be able to understand the UGC for digital marketing Multimedia PPT

Students would be able to interpret DMN Multimedia PPT

Students would be able to use the knowledge of

Demo Drill of Practices Seminar Multimedia PPT
SEO in the respective field

Online QUIZ
https://quizizz.
com/admin/qui
Students would be able to explore the aim of SEM z/5ccad7e4c8bf
07001e1e9ab5/
search-engine-
marketing
Online QUIZ
https://quizizz.
com/admin/qui
Students would be able to define how to set Keywords z/5ccad7e4c8bf
07001e1e9ab5/
search-engine-
marketing
 Online QUIZ
https://quizizz.
com/admin/qui
Students would be able to develop the concept of Concept Classes JAM Meeting Professioonal
z/5ccad7e4c8bf
07001e1e9ab5/
search-engine-
marketing
Online QUIZ
https://quizizz.
com/admin/qui
Students would be able to excute ZMOT and E-mail Marketing z/5ccad7e4c8bf
07001e1e9ab5/
search-engine-
marketing

Students would be able to understand about online entrepreneurship PPT

Students would be able to design e-comm application PPT

Students would be able to expalin the ideation of e-comm PPT

Students would be able to show the impact & plan of e-comm PPT

Students would be able to create lead generation Multimedia PPT

Students would be able to discribe various
Brainstorming
GROUP DISCUSSIONWorkshop Multimedia PPT
channel for social media platform

Students would be able to understand the

Multimedia PPT
various channel for digital platform

Students would be able to develop various strategy of SMM Multimedia PPT

Students would be able to examine the various M-apps Multimedia PPT

Students would be able to reenact to e-comm Multimedia PPT

ONLINE
Contents
https://www.re
searchgate.net/
publication/347
Students would be able to undestand about m-comm
444440_IMPAC
T_OF_DIGITAL_
MEDIA_ON_SO
CIETY_Introduc
tion
ONLINE
Contents
https://www.re
searchgate.net/
publication/347
Students would be able to develop monetize App
444440_IMPAC
T_OF_DIGITAL_
MEDIA_ON_SO
CIETY_Introduc
tion

Students would be able to highlight the concept Concept Classes DEBATE Webinar PPT

Students would be able to design datamining for digital society PPT

Students would be able to develop strategy to google analytics PPT

Students would be able to analyze the impact of WAM PPT

Students would be able to understand the frame work of ROI Video Tutorials

Students would be able to design the frame work of Marketing Research Video Tutorials

Students would be able to create online content on DMM Video Tutorials

Students would be able to explain digital media Multimedia PPT

Students would be able discuss Skills & Make in in Presentattion DISCUSSION Interview Multimedia PPT

Students would be able to evaluate & use of Skills India Multimedia PPT

Students would be able to adapt Startup India Multimedia PPT

Video Tutorials
https://www.y
Students would be able to build the skills of standup india outube.com/w
atch?
v=jgSEcFDSH4c
 L: 4 Credits:
1 Credit (Theory)= 15 hrs. in a sem

1 Credit (Practical)= 30 hrs. in a sem

Class Material
Additional Material (Links/
Mapping with CO (PPT Faculty+ Mode of Assessment
Journals/ Articles/ NEWS)
Students)

https://
PPT / Professor www.wordstream.com/social-
CO1 Notes MCQ
media-marketing

PPT / Professor https://

CO1, CO2 Notes
www.wordstream.com/social- MCQ
media-marketing

https://
PPT / Professor www.wordstream.com/social-
CO1 Notes MCQ
media-marketing

https://
PPT / Professor www.investopedia.com/
CO1, CO2 Notes MCQ
terms/s/social-networking.asp
 PPT / Professor https://
CO1, CO2 Notes
www.investopedia.com/ Assignment
terms/s/social-networking.asp

PPT / Professor https://

CO1 Notes
www.investopedia.com/ Assignment
terms/s/social-networking.asp

PPT / Professor https://

CO1, CO2 Notes www.investopedia.com/ Assignment
terms/s/social-networking.asp

https://
PPT / Professor www.tutorialspoint.com/
CO2 Notes internet_technologies/ Assignment
social_networking.htm

PPT / Professor https://www.educba.com/

CO2 Notes what-is-social-networking/ QUIZ

PPT / Professor https://www.educba.com/

CO2 Notes what-is-social-networking/ QUIZ

PPT / Professor https://www.educba.com/

CO1,CO3 Notes what-is-social-networking/ QUIZ

PPT / Professor https://www.educba.com/

CO1, CO2 Notes what-is-social-networking/ QUIZ

https://digitalready.co/blog/
PPT / Professor importance-branding-digital-
CO2 Notes MCQ
marketing
 https://digitalready.co/blog/
PPT / Professor importance-branding-digital-
CO3 Notes MCQ
marketing

https://digitalready.co/blog/
PPT / Professor importance-branding-digital-
CO2, CO4 Notes MCQ
marketing

PPT / Professor https://www.ramotion.com/

CO2,CO3, CO5 Notes blog/digital-branding/ MCQ

PPT / Professor https://www.ramotion.com/

CO3 Notes blog/digital-branding/ Reprt Writing

PPT / Professor https://www.ramotion.com/

CO2,CO3, CO5 Notes blog/digital-branding/ Reprt Writing

PPT / Professor https://www.socialpilot.co/

CO2, CO3 Notes blog/guide-to-user-generated- Reprt Writing
content-ugc

PPT / Professor https://www.cyberclick.net/

CO2,CO5 Notes sem/search-engine-marketing Reprt Writing

https://
PPT / Professor www.wordstream.com/search-
CO2,CO3, CO5 Notes QUIZ
engine-marketing

https://
PPT / Professor www.wordstream.com/search-
CO2,CO3 Notes QUIZ
engine-marketing
 https://
PPT / Professor economictimes.indiatimes.com
CO3, CO5 Notes QUIZ
/definition/viral-marketing

https://
PPT / Professor economictimes.indiatimes.com
CO2,CO3, CO5 Notes QUIZ
/definition/viral-marketing

https://www.iedconline.org/
pages/entrepreneurship-
development-professional/?
PPT / Professor gclid=CjwKCAjw_b6WBhAQEiw
CO3 Notes Ap4HyIABmHoi8lz7- Assignment
Ta2AQrRIp4Bh7USEznCumut50
_cKZFfSVRSWaOvTYBoCcCUQAv
D_BwE

https://www.iedconline.org/
pages/entrepreneurship-
development-professional/?
PPT / Professor gclid=CjwKCAjw_b6WBhAQEiw
CO3, CO4 Notes Ap4HyIABmHoi8lz7- Assignment
Ta2AQrRIp4Bh7USEznCumut50
_cKZFfSVRSWaOvTYBoCcCUQAv
D_BwE

https://
PPT / Professor www.startupindia.gov.in/
CO3 Notes content/sih/en/reources/l-d- Assignment
listing.html

https://leadgenera.com/
PPT / Professor knowledge-hub/lead-
CO3, CO4 Notes
generation/what-is-lead- Assignment
generation-in-digital-
marketing/

https://leadgenera.com/
knowledge-hub/lead-
PPT / Professor
CO3, CO4 Notes generation/what-is-lead- MCQ
generation-in-digital-
marketing/
 https://leadgenera.com/
PPT / Professor knowledge-hub/lead-
CO1, CO2 Notes
generation/what-is-lead- MCQ
generation-in-digital-
marketing/

PPT / Professor https://buffer.com/library/

CO2,CO5 Notes
social-media-marketing- MCQ
strategy/

PPT / Professor https://buffer.com/library/

CO2,CO3, CO5 Notes social-media-marketing- MCQ
strategy/

https://
PPT / Professor www.thedroidsonroids.com/
CO4 Notes blog/what-is-a-mobile-app-app- MCQ
development-basics-for-
businesses

https://
www.thedroidsonroids.com/
PPT / Professor blog/what-is-a-mobile-app-app-
CO2,CO3, CO5 Notes Journal Reflections
development-basics-for-
businesses

https://
www.thedroidsonroids.com/
PPT / Professor blog/what-is-a-mobile-app-app-
CO2,CO3, CO5 Notes Journal Reflections
development-basics-for-
businesses

PPT / Professor https://www.adjust.com/

CO4 Notes glossary/app-monetization/ Journal Reflections

PPT / Professor https://blog.hootsuite.com/

CO1, CO4 Notes social-media-metrics/ PPT by Students

PPT / Professor https://blog.hootsuite.com/

CO4, CO5 Notes social-media-metrics/ PPT by Students
 PPT / Professor https://sproutsocial.com/
CO4, CO5 Notes insights/google-analytics-social- PPT by Students
media/

PPT / Professor http://www.roymorgan.com/

CO4, CO5 Notes services/online-research/wam PPT by Students

PPT / Professor http://www.roymorgan.com/

CO1, CO4 Notes services/online-research/wam VIVA

PPT / Professor https://sproutsocial.com/

CO4, CO5 Notes insights/social-media-market- VIVA
research/

PPT / Professor https://sproutsocial.com/

CO4, CO5 Notes
insights/social-media-market- VIVA
research/

PPT / Professor https://

CO2, CO5 Notes www.digitalindia.gov.in/ VIVA

PPT / Professor https://www.makeinindia.com/

CO4, CO5 Notes VIVA

PPT / Professor
CO4, CO5 Notes https://www.skillindia.gov.in// Think Pair Share

PPT / Professor https://

CO4, CO5 Notes www.startupindia.gov.in/ Think Pair Share

PPT / Professor
CO4, CO5 Notes https://www.standupmitra.in/ Think Pair Share
Theory)= 15 hrs. in a sem

Practical)= 30 hrs. in a sem

References

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.
Barker, M. S., Barker, D., Bormann, N.
F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Qualman, E. (2009). Socialnomics: How

Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.
Qualman, E. (2009). Socialnomics: How
Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.

Qualman, E. (2009). Socialnomics: How

Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.

Qualman, E. (2009). Socialnomics: How

Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.

Qualman, E. (2009). Socialnomics: How

Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.

Qualman, E. (2009). Socialnomics: How

Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.

Qualman, E. (2009). Socialnomics: How

Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.

Qualman, E. (2009). Socialnomics: How

Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.

Qualman, E. (2009). Socialnomics: How

Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.

Qualman, E. (2009). Socialnomics: How

Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.
Qualman, E. (2009). Socialnomics: How
Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.

Qualman, E. (2009). Socialnomics: How

Social Media Transforms the way we
Live and do Business. Hoboken, New,
Jersey’s:: Wiley.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.
Singh, S., & Diamond, S. (2012). Social
Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Barker, M. S., Barker, D., Bormann, N.

F., & Neher, K. (2013). Social Media
Marketing: A Strategic Approach.
Mason, OH: South-Western Cengage
Learning.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.
Singh, S., & Diamond, S. (2012). Social
Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.

Singh, S., & Diamond, S. (2012). Social

Media Marketing for Dummies.
Hoboken, New Jersey’s: Wiley.