Informative Presentation/Speech

Key Points

4.1 Definition

4.2 Learning outcomes

4.3 Yardstick to Assess

4.4 Guideline

4.5 Types & Organization Patterns

4.6 Additives
Mind Map
Mind Map
 LEARNING OBJECTIVE

1. After going through the content student will be able to overcome stage fright
2. Prepare appropriate content
3. Do directed research for content selection
4. Identify the purpose of presentation/speech keeping in view his/her objective and
learning outcome of the audience.
5. Prepare audience oriented speech/presentation.
6. Analyze/differentiate between good and poor presentations/speeches.
 What is it?
Public speaking/Presentation to inform occurs in a wide
range of everyday situations.

– The Business managers explaining next years budget

– The Military officers briefing subordinates
– The teachers in a classroom
– The student delivering/presenting graded assignment
Yardstick to Assess

Informative presentations are judged in the light of

four general criteria:

 Accuracy of the information

 Clarity of the information
 Meaningfulness of the information
 Engagement of the audience
Guideline for the informative speech/Presentation

1. Don’t over estimate what audience already know

a. Listeners are usually vaguely knowledgeable about the details of Presentation
b. Presenter must lead listeners step by step
c. Don’t use short cuts, do not assume they will know what you mean
d. Be sure that content / specific details are clear to all listeners even those for
whom topic is new
e. Don’t fear using simple diction and details
f. The test of the good speaker is to communicate even the most complex ideas
clearly and simply.
g. The more one assumes that the audience know about the topic, the greater
chances of being misunderstood.
• Relate the subject directly to the audience
o What is fascinating to presenter may not be fascinating to audience
o Get the audience involved right at the beginning. Involve them into
introduction
o Nothing interest s people more than themselves, so, whenever you can
put audience into the presentation, do.
o Do you get butterflies in your stomach when you have to give a speech?
o Can you feel rising of blood pressure, when you have an argument with
your class mate? If so, you have experienced symptoms of stress.
o Frequent use of you/your or pointing at audience keep them attentive
and pay attention
• Don’t be too technical
o Avoid using jargons (Specialized or technical language of a trade or profession
or similar group).

• Avoid Abstractions
o Describe details so that they may become vivid even the thought process
o Use comparisons (similarities among two or more people, events, and ideas)
o Use contrasts (A statement of the difference) to put an idea into concrete terms.

• Personalize your ideas

o Listener react to stories not statistics
o They want to be entertained as they are being enlightened
o Nothing enlivens a speech more that personal illustrations.
• Communicator’s effectiveness depends on the appropriate choice of words and
their arrangement

• Choose words depending on audience and the situation in which we find

ourselves communicating.

• Choose the language that will enable the receiver to interpret meaning as
closely as possible to what speaker intends.

• Choice of diction, sentence arrangement and the formality of expression that we

use create our verbal style:
Types of Informative Speeches/Presentations
 About Objects
 Any thing which is visible, tangible, and stable in form
 Objects may have moving parts or be alive
 These may include places, structures, animals, and even people
Subway, K2, Stock Market, digital Camera, COVID19

 About Process
 About Events
 About Concepts
 Caution
 Be limited to 2-5 points
 Same pattern of wording should be used for all main points
 Equal amount of time should be devoted to each main point
 Patterns of Content Organization

 Time / Chronological Pattern:

o The way stories are told
o How to change tire

 Categorical Pattern:
o Types of classes/courses a student can take at the university

 Spatial Pattern:
o Sight seeing places in Pakistan // Solar system
o Floor Plan of New Office / Spread of Dengue
 Topical Pattern:
o The points you make are organized into categories you create yourself
o the categories are based on each item’s relationship to the topic.
o Make sure that the categories you choose are balanced and have a logical c
onnection.

 Value or Importance Pattern:

– The information is reported either from most to least valuable or from least to mo
st valuable
Additives
KISS:
– Keep it Simple and Short
PANIC:
– Purpose – Outline
– Audience – Analyze
– Need – Identify
– Information – Collate
– Communication -- Prepare
Additives
FOCUS:
– Fine Tuning : Hone and refine to make it appropriate
– Outcome Oriented: What do I want presentation to achieve?
– Chunking: The process of presenting information in manageable
chunks– overview and flow down
– Unlimited Points of view: Own, Audience, and Neutral
– Success Assurance: Unshakeable belief that each presentation is
bound to be successful
Reference:

The Art of Public Speaking, Stephen E. Lucas