Manajemen strategi
TUGAS Manajemen Strategi : BERBASIS
PENENTUAN HARGA / PRICING
M. STRATEGI Drs. Yanuar Saksono, MM
Hp082189263742
Drs. Yanuar Saksono, MM
Materi minggu ke 11
Materi Perkuliahan
Prodi Manajemen
Fakultas Ekonomi dan Bisnis
Universitas Janabadra
Yogyakarta
Email: yanuarsaksono@janabadra.ac.id dan
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yanuarsaksono2015@gmail.com
MENGINGATKAN KEMBALI, TUGAS
YANG DIKAITKAN DENGAN MATERI
MGG KE 11
Target Costing – 8 Questions
1. Does the price reflect the product’s quality?
2. Is the price competitive given local market conditions?
3. Should the firm pursue market penetration, market skimming,
or some other pricing objective?
4. What type of discount (trade, cash, quantity) and allowance
(advertising, trade-off) should the firm offer its international
customers?
5. Should prices differ with market segment?
6. What pricing options are available if the firm’s costs increase
or decrease? Is demand in the international market elastic or
inelastic?
7. Are the firm’s prices likely to be viewed by the host-country
government as reasonable or exploitative?
8. Do the foreign country’s dumping laws pose a problem?
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Self-test Question 1
Which pricing strategy would be most appropriate for a marketer of luxury
designer brands:
a) gray market
b) skimming
c) penetration
d) market holding
e) cost based

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Self-test Question 2
If company managers decide to set the export price for a particular product at
an amount equivalent to the home country price, they would be using which
approach to pricing:
a) ethnocentric
b) polycentric
c) regiocentric
d) geocentric

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Self-test Question 3
The unauthorized distribution of trademarked
goods to exploit price differentials in world
markets is known as:
a) market skimming
b) black marketing
c) gray marketing
d) dumping
e) licensing

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Self-test Question 5
Excelsior Corp. launches a new hand-held personal
digital assistant (PDA) for busy corporate executives.
The initial retail price is set at $699. One year later, in
an effort to reach a broader market, the price is
lowered to $299. Which of the following describes the
pricing strategies used by Excelsior Corp:
a) skimming strategy followed by penetration
strategy
b) penetration strategy followed by cost based
strategy
c) penetration strategy followed by skimming
strategy
d) penetration strategy only
e) skimming strategy only

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Self-test Question 4
In the late 1990s, the U.S. Justice Department fined
two European pharmaceutical companies hundreds of
millions of dollars for conspiring to suppress
competition and set high prices for vitamin
supplements marketed in the United States. What
was the issue in this lawsuit:
a) price skimming
b) market penetration
c) price bundling
d) price fixing
e) transfer pricing

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