INDIAN CIGARETTES

 The cigarette industry is one of the oldest industries in

India.
 It is an important AGRO based Industry.
 It is highly labor intensive & provides livelihood to about 5
million people directly and indirectly.
 Cigarette is an item falling under the First Schedule to the
Industries (Development & Regulation) Act, 1951 and
requires an industrial license.
 India is the second largest producer of tobacco in the
world.
 It exports a good amount of cigarette in various countries,
which generates a handsome amount of revenue for the
company.
 Cigarette exports during 2007-08 increased by 11
% in volume terms over the exports of previous
year.
 Major markets for cigarettes are UAE and USA,
Romania, Saudi Arabia and Iraq where the demand
for generic low cost cigarettes is growing.
 GOLD FLAKE
 WILLS
 FOUR SQUARE
 CHARMS
 PANAMA
 GOLD FLAKE - ITC Limited
 WILLS - ITC Limited
 FOUR SQUARE - Godfrey Phillips
(India) Ltd.
 CHARMS - V.S.T. Industries Ltd.
 PANAMA - G.T.C. Industries Ltd.
 ITC Limited
 G.T.C. Industries Ltd.
 Godfrey Phillips (India) Ltd.
 V.S.T. Industries Ltd.
 GTC
8%

GPI 12%

ITC 72 %
 One of India’s premier private limited groups with over
99 years.
 Large & established Distribution Networks.
 It is one of the eight Indian companies to feature in
Forbes A-list in 2004.
 Rated as- one of India’s Most Respected Companies.
 On 24th Aug. 1910 the company was incorporated
as a private company under the name, Imperial
Tobacco Co. of India ltd.
 On 27th Oct. 1954 the company was converted into
a public limited company.
 The name of the company was changed from the
Imperial Tobacco co. of India ltd., to India Tobacco
co. ltd. In May 1970.
 Super Premium Products
 Insignia
 ITC Insignia. 97 mm.
 ‘‘Where quality touches infinity’’,
‘‘redefine perfection’’
 Advertised in Higher SES area

 555
 ITC 555 premium filter: regular 84 mm.
 Advertised in Higher SES
 Wills Classic/Mild/Regular/Menthol /
Ultra Mild
 ITC Wills Classic/Mild Filter: King

84 mm.
‘‘Discover a passion’’
 Advertised in Higher SES

 Wills Navy Cut(Filter Tipped)

 ITC Wills Navy Cut Filter: ,74 mm.
 ‘‘Made for each other’’
 Advertised in Higher SES
 Wills Navy Cut(Duotec)
 ITC Wills Navy Cut Filter: ,84 mm.
 Advertised in Higher SES

 Navy Cut(Regular Size)

 ITC Wills Navy Cut Filter: ,69
 Advertised in Higher and Lower SES.
 Gold Flake(Premium)
 ITC Gold Flake Premium: Regular 69 mm.

 ‘‘It’s Honeydew Smooth’’, Smooth,

exquisite,timeless. But then, all art is’’

 Gold Flake King/Lights/Ultra Light

Filter
 ITC Gold Flake King/Light: Regular 84 m
 “Now in a Bevelled Edge pack”
 benson & hedges(light & hard)
o B & H under ITC Regular Size 84mm
o Advertised in Higher and Lower SES

 Marlboro (light & hard)

o Phillip Morris under ITC Regular Size 84 mm.

o Advertised in Higher and Lower SES

 The second largest player in the Indian
cigarette industry.
 Has two major stakeholders, one of India's

leading industrial houses - the K. K. Modi

Group and one of the world's largest tobacco
companies, Philip Morris.
 Four Square Filter
 GPI Four Square Filter: Regular.69 mm

 ‘‘Man with the smooth edge’’

 Advertised in Higher and Lower SES

 Stellar
 GPI Stellar Slims
 “Low nicotine, High Satisfaction”
 Advertised in Higher SES area
 GPI Red and White
o GPI Red & White flake
o Text in Hindi ‘‘Hum red and white
peene walon ki baat hi kuch aur hai’’

 jaisalmer
o GPI Jaisalmer Premium king size .
o It is a luxurious blend of finest sun dried
Virginia tobaccos which deliver a smooth
mellow flavor.
o GPC is a professionally managed organization in
the field of tobacco and tobacco related products.
o Established in the year 1930 by the late Shri
Narsee Monjee.
o GTC is the first wholly owned company specializes
in manufacturing & exporting an exclusive range
of Cigarettes, Flavor Cigar & Non Tobacco
smoking product.
o GTC has manpower strength of 2000 employees
spread across manufacturing.
o The Company has two major production facilities
in Mumbai as well as Baroda.
 PANAMA
 A Legendry brand of GTC.
 The company has launched several variants in the
Panama portfolio.
 Some of these are:
o Panama Virginia Regular
o Panama Filter
o Panama Gold
o Panama Premium Filter
o Panama Delight
o Panama Menthol
o Panama Mini Kings
 chancellor
o The Chancellor name is given to Golden Tobacco’s
Finest Blends.
o Chancellor as a symbol of quality

cigarettes.
 Chancellor Browns:
o A unique Premium blend in the king size

segment
o It is a sophisticated & stylish product.
 Chancellor Royale:
o Which appeals to the modern age consumers who
have royal tastes & hearts of Gold.
 Chancellor Exclusive:
o Unique Brown Cigarettes in Regular size with
Distinctive Flavor.

 The company was incorporated in 1930 at Hyderabad .
 The third largest player of Cigarette industry in India.
 In 1984 the name of the Company was changed from
The Vazir Sultan Tobacco Co. Ltd. to VST Industries Ltd.
 The Company embarked upon a major modernization
program designed to improve its competitive ability in
domestic and international markets.
 The Company manufactures and distributes Cigarettes
The products are sold under the trade names
`Charminar Specials', `Shah-I-Deccan', `Qila', `High
Court', `Vazir' and `Ambassador'.
 chArms
 A Legendry brand of VST.
 ‘‘The taste that sets you free’’

 Advertised in Lower SES

 Charminar
 A Legendry brand of VST.
 The company has launched several variants in
the Charminar portfolio.
 Some of these are:
o Charminar Special Filter
o Charminar Plain
o Charminar Standard.
 Advertised in Lower & High SES

Area.
 ITC Ltd. is leader in Cigarette Market hand
its brands GOLD FLAKE & WILLS are the
most selling brands in India. They hold 1st
and 3rd position respectively.
 They have a DIFFERENTIAL MARKETING
STRATEGY type..
 Always use their existing channels.
 Utilizing nominal resources related with the
brand
 They emphasize on going with the FLOW
and making their Followers .