Audi

By
Aslam.A
Introduction
• The company was founded by August Horch on 25 April, 1910
•  The company’s name is based on the Latin translation of the surname of
the owner of the company ‘Horch’ meaning ‘listen’ in German, becomes
‘audi’ in Latin
• The Head-Quarter of the company is in Ingolstadt, Germany
• It currently has 11 production facilities across 9 countries
• Volkswagen AG currently owns Audi by having 99.55% stakes of it since
1966
• It is spread across 110 countries and came to the Indian market in 2004
Mission and Vission

Mission Vission

Digitalization
Sustainability
Urbanization
Marketing

The first ring from the left

The Audi shows four rings represents Audi, the second
Branding: that represent the four Base represents DKW, third is
Companies of Auto Union.  Horch, and the fourth and
last ring Wanderer

“Vorsprung durch Technik”

"Progress through
Slogans in German Language
Technology“.
meaning
Sponsorships
.
Football World Cup
World Winter Sports
Golf 
England Polo Team
Segmentation

 Geographic Segmentation
 Demographic Segmentation
 Psychographic Segmentation
 STRENGTH Weakness
• The Brand value the company owns  • Weak positionus market
• Technology, Creativity, Innovation  • High maintenance and handling costs 
• Large panel of products.  • Concentration on high class market
• Global presence 
 Opportunity Threat
• New emerging markets of China • Giant competitors in BMW,
and India  Mercedes 
• Growth in new car sales in the • Impact of recession 
Asian market  • Economic slowdown in many
• Positive impact of FDI  countries 
• Extend loan tenure to 84 months • Higher subventions offered by
i.e. 7 years  competitors
 PRICE
Marketing PLACE
Mix PRICE
PROMOTION
Employee
• World Wide 20,783 Employees
are Working In AUDI
Additional Benefits
Development Opportunities
Work LIfe Balance
Health Management
Revenue

•5,568 crores EUR

Thank You