IBM

(21.9.15)
What is MNE??
 MNE- Structural Design
• Factors influencing organizational design
 MNE – Structure & Design
• Functional structure
• Product structure
• Geographic structure
 Strategic planning
• Learn the legal systems where you intend to
open up
• Alter your pricing model as you learn
• Empower regional leaders
• Be prepared to just be international, not
multinational
• Accept local business customs, don't fight them
• Profit is sanity, revenue is vanity
 Types of Strategies
• Multi Domestic
• Global
• Trans-National
Examples??!!