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G.E Society Smrk-Bk-Ak Mahila Mahavidyalya: Sem Ii
G.E Society Smrk-Bk-Ak Mahila Mahavidyalya: Sem Ii
E SOCIETY
SMRK-BK-AK MAHILA
MAHAVIDYALYA
SEM II
-Kiran Umarani
INDEX
• INTRODUCTION
• HISTORY OF APPLE
• APPLE’S PRODUCTS
• WHY IS APPLE SO SUCCESSFUL?
• WHY APPLE IS EXPENSIVE?
• SWOT ANALYSIS
• HISTORY OF LOGO
INTRODUCTION
1983 -1984 :
2. iPad
- Apple introduced their much-likely media tablet, the iPad, running
a modified version of iOS.
– iPad users have downloaded 3 billion apps, while the total App
Store downloads is over 25 billion downloads.
3. iPhone
– The original iPhone was released on June 29, 2007 for $499 (4
GB)
and $599 (8 GB).
• Timing
1. iPhone
2. iPad
• Pricing strategy
• Distribution strategy
• Marketing and Apple's "Reality Distortion Field“
• Focus on the US Market
• The Apple Cult
• Ecosystem Lock-in & Captive Market
• Focus on US market
• The apple cult
• Ecosystem lock-in & captive marke
Why Is Apple Expensive ?
• Apple products are expensive for their sleek design and easy to use
interfaces.
• apple products run for years and it will never over heat.
Strengths
WEAKNESS
Non-Compatibility
Price
Proprietary
Opportunities
Strong growth in Smartphone and tablet market to boost
apple’s revenue.
Shipment of Smartphone's expected to be 850 million by the
end of 2013.
iPhone business continues to increase
Strongest player in Mobile app market.
Increasing demand of online music and other like cloud based
services.
strengths Weakness opportunities threats
Threats
Rising popularity of google android may affect its market
share.
3,50,000 android smartphones are activated daily 1’50’000
The Original
• This original logo was designed by Ron Wayne, who started Apple
with Jobs and Woz in 1976. In 1977 White sold his portion of
Apple back to Jobs and Woz when they incorporated. The image
is a pen and ink illustration of Sir Issac Newton leaning against
an apple tree with a portion of a William Wordsworth poem
running around the border: “Newton…A mind forever voyaging
through strange seas of thought…alone” (Prelude, Book III,
Residence at Cambridge)
• In 1977, with Wayne gone from the company, Jobs turned to the
Regis McKenna Advertising Agency to produce a new, more
iconic logo. After several attempts and variatons (and a ton of
money spent), the result was the most iconic of all Apple logos.
The Rainbow Apple logo.
• This logo will forever be one that pops into my mind when I think
of Apple…and I don’t think I’m alone on that. This iconic logo
helped make Apple a world wide brand, and continues to be used
by fans on Apple products to this day . Â This logo was
“retired” in 1999.
The Logo Reinvented
• The Modern look for the Apple logo has had a variety of
color variations in recent years.
• The “official” design is chrome looking, but we have seen
the logo in a variety of colors on Apple’s official site, and
within OS X itself. The current logo in Tiger is blue.
• It has appeared on the site as red, blue, and gray.
• The Apple logo has become one of the most iconic and
recgonizable logos in the world, so it is doubtful that it
will
ever change too drastically from it’s current look, but it’s
interesting to see how it has changed over the years, and
I’m curious to see how it will evolve in time.
THANK YOU