PRESTIGE INSTITUTE OF MANAGEMENT

AND RESEARCH, INDORE

SESSION- 2019-21

SUBJECT- RETAIL MARKETING

TOPIC- CASE STUDY ANAYLSIS

GUIDED BY: SUBMITTED BY:

DR. SATNAM UBEJA BHOOMI KHABIYA
JAYVARDHAN SINGH PANWAR
PRATEEK SOMANI
SALONI SHARMA
YASH KUMAR JAIN
 SUMMARY
 Evaluation of wall-mart and Bharti enterprises joint venture in
India
 The case talks about challenges faced by wall-mart and Bharti
enterprises like cultural differences and poor supply chain
infrastructure in India.
 Competition faced by the companies.
 The situation of the retail industry in the country.
 Indian political and business environment.
 Steps taken by the companies.
 INTRODUCTION TO INDIAN
RETAIL SECTOR
 Indian market mainly consist of Kiranas and Mandis.
 Mandis are the types of market that are set up by government for
the sale of agriculture product where as kirana stores are
individually operated.
 Indian market sees an emergence of modern large scale sector
such as super market, chain store, departmental store etc.
 The change in the retailing culture has changed the buying
behaviour of customer as well as the business.
 CHALLENGES OF WALL-MART
IN INDIA
 Habituality of Indian customer.
 Competition with big Indian giants.
 Overall cultural difference.
 Geographical differences.
 Unorganised retailing.
 Maintaining effective supply chain management in poor
infrastructure.
 Making the joint venture work.
 SWOT ANALYSES OF WALL-
MART
• Advance inventory management
system
• Tracking of overall sales
STRENGTHS • Powerful retail branding
• Powerful strategy for human resource
management and development by
devoting time and money on their staff

• Weakness in operational platform

WEAKNESSES • Span of control in india
• Lack of experience in india.
• Poor CSR.
 SWOT ANALYSES OF WALL-
MART
• 300-400 billion valued market which
provides great chance of success
• Great financial backing allows them
OPPORTUNITIES
to have more alliances
• Growing urbanization and increasing
spending power

• Target of competition
THREATS • Political environment
• Manufacturing differences
 ALTERNATIVES

1)Change the strategic orientation and

re-positioning.

2) Improve corporate image and

social responsibility.

3)Wall-mart should partner with

another Indian retailer.
 SOLUTION
Provided the scenario the joint venture was facing difficulties on
the sustainability of various factor wall-mart has planned for the
joint venture never the less it stopped working to attend the
objectives of opening adequate amount of shop in order to
acquire the market place share and improve the margin
determination in localization, government policies. Measure are
needed to achieve earning growth positioning, improve the
corporate image to attend the long term benefit.
 RECOMMENDATIONS
It’s recommended to maintain the Joint venture, but
changes are needed in the strategic orientation and the
positioning. For the Joint venture and mostly for Wall-
Mart, building convenient stores and therefore establishing
a larger presence in the Indian market are crucial to the
sustainability and profitability.
 CONCLUSION
The Indian market has great potential in many sectors and
big companies like, Wall-mart can have big opportunities to
use these opportunities and succeed. But with this being
said the market conditions in India are also very tough and
companies have to completely prepared to make sure that
they succeed and run their business effectively
THANK YOU