IMPACT of E-BANKING in INDIA

Presented by-
Shouvik Maji
PGDM- 75
 INTRODUCTION

 Banking is the lifeline of an economy. The present and future of any economy depend upon the success and
development of banking. Indian banking is helping the nation and its people.

 The competition among the banks leads to the increase in total banking automation in the Indian banking
industry. Internet banking helps in the development of the Internet of retail and wholesale banking services.

 In India, ICICI bank-initiated E-banking services in 1997 under the brand name Infinity.

 E-banking helps us overcome the drawbacks of manual systems, as computers can store, analyse, consolidate,
search, and present the data as per the user requirements with a lot of speed and accuracy. This research focus
on examine the impact of e-banking in India, the perspectives of the customers when it comes to e-banking
services, and the purpose of using e-banking services.
 RESEARCH PROBLEM

 It is known that 68% of India's people are using e-banking services for conducting various kinds of financial
transactions.

 But it can be seen that still there are lots of people who are not using these e-banking services because people are not
aware of these services or a matter of trust and comfort that they get by visiting the bank physically and might not get
using these e-banking facilities.

 Moreover, there are other reasons like security issues or the transaction costs required online. This report will come to
know about the impact of e-banking in India, and we can also come to know about the customer perspective when it
comes to e-banking through this research.
 OBJECTIVES OF THE STUDY

 To study the impact of e-banking in India

 To study the perspectives of the customers when it comes to e-banking services
 To find out the purpose of using e-banking services and the advantages related to it.

SCOPE OF THE STUDY

 Periodical scope: The data for this research have been gathered over a period of three months.
 Geographical scope: The geographical scope of the study is limited to the branches of all the banks all
over India only. This study has been done regarding all of the banks in India.
 Analytical scope: Pie charts have been used to conduct this research for the data analysis and
interpretation.
 RESEARCH METHODOLOGY

This study will be done based on Descriptive research type, and secondary data will be collected for this. The sources of the
data will be previous research, the RBI website, and other bank websites. Appropriate use of statistical methods and tools
will be used to conclude or determine the data.

 Type of Research: This research will be conducted based on descriptive research. For this research, questionnaires have
been used to determine the required inputs and conclude the research.
 Sampling method: This research has been conducted with the help of convenient sampling method.

TYPES OF DATA:

 Primary data: Questionnaire: A total of 62 respondents have been taken to conduct this research.
 Secondary data: Previous researches, RBI website, other banks websites, Research Journals, Reports, and publications
DATA ANALYSIS &
INTERPRETATION
 FINDINGS & CONCLUSIONS

 This study provides banking assessment makers' awareness into the insight about E-banking among Indian
customers, which is the most important practical contribution of this.

 Internet banking has a growing popularity in India. The finding of this study allows banks to fine-tune their internet
banking product. Based on the results of this study, the following suggestions could have arrived.

 The various services provided by the banks are used by their consumers, and the highest used services among them
are the ATM & online transactions with people of different income and age groups.

 The majority of public and private sector customer respondents were aware of the E-banking facilities while
opening an account.

 It can be concluded that private sector respondents are more aware of the E-banking facilities than public sector
banks. For the e-banking services to grow effectively, they must introduce new technologies, customize them, and
make it simpler for users to understand that clearly. Providing Internet Banking services is now considered a "need
to have" than a "nice to have" service.
 REFERENCES

 Inder Pal Singh S/O Roop Singh and Dr Payal Bassi., A Review On Customer Satisfaction and Internet Banking In
Public And Private Bank, Singh Et Al., 6(1): January 2017

 Thanh Nguyen and Mohini Singh., Impact of Internet Banking on Customer Satisfaction and Loyalty: A Conceptual
Model

 Dr Geeta Sharma and Mr Surendra Malviya., International Journal of Business and Management Invention ISSN
(Online): 2319 – 8028, ISSN (Print): 2319 – 801X, Volume 3 Issue 3-March. 2014

 Sekar, G.V., Emerging Trends in Technology Adoption by Indian Banks and I.T. Governance – A Practical Guide

 Vinayagamoorthy, A. & Senthilkumar, K., ROLE OF REACH OF INTERNET BANKING IN INDIA

 Hwang, H.G., Chen, R.F. and Lee, J.M. (2007). Measuring customer satisfaction and internet banking: an exploratory
study. International Journal of Electronic Finance,1 (3),321–335

 Keerthe P and Vijyalakshmi R (2009). A Comparative Study on Perception Level of the Service Offered By Banks,
Indian Journal of Marketing, Vol.39, No.8, P.40- 41
Thank
You