How to ‘Write’ on LinkedIn

June 30,
2021
Persuasive Writing (Combination of Ethos and Logos)
ANSVA structure:
To be persuasive, one should present the problem in brief, include the reader’s stake in the solution of the problem, and supply arguments in
support of the same.

Attention
❚ Relating to the audience; involving the audience
❚ Illustrating the importance of the topic
❚ Employing creative opening strategies (useful in marketing of products/services)

Need
❚ Describing the problem/need for change
❚  Analysing data
❚  Giving testimony

Satisfaction
❚  Stating the action/change to be induced
❚  Discussing the implement plan; Giving many or one solution
❚  Providing a theoretical demonstration

Visualization
❚  Positive / Negative method: describing the situation if change is accepted/not accepted; vividly illustrated
❚  Contrast method: combining the negative and positive approaches

Action
❚  Making a call for action
❚  Making the call urgent and immediate