SOCIAL DEVELOPMENT

ANDisCHANGE
Social development driven by
the subconscious aspirations
of a society. Social change incorporates
public concerns in developing social policy
and economic initiatives.

Society and individuals

seek progressive fulfillment of a
prioritized hierarchy of needs.
 KEY SOCIAL
 The upward DEVELOPMENT
directional evolution of society towards
greater levels of:
• Energy PRINCIPLES
• Efficiency
• Quality
• Productivity
• Complexity
• Comprehension
• Creativity
• Choice
• Mastery
• Enjoyment
• Accomplishment
 MASLOW’S
HIERARCHY OF
NEEDS
 SOCIAL ENERGY AND
1. BREAKTHROUGH
Potential human energy restrained through
cultural values, social beliefs, political
structures, and physical security.
2. Stage of readiness of society
3. Expression of surplus energy
4. Organized activity
5. Potential to achieve change
6. Collective will reach critical mass
7. SOCIAL CHANGE
 INSTITUTIONALIZING
CHANGE
• Official Structures
• Legislation
• Enforcement
• Transmission by education
• Cultural Transmission by
family
 LEARNING &
APPLICATION
 Two related aspects to social
development:

• Learning/Discovery
-expands consciousness

• Application
-provides understanding and
recognition of ability to make change
 SOURCES OF
• CULTURAL
Invention CHANGE
- creating new ideas, products, social
patterns.
• Discovery
- finding something that has never been
found before, or finding something new in
something that already exists.
• Diffusion
- spreading of ideas and objects to other
societies.
 ROLE OF CIVIL
• SOCIETY
Reflect the gap between
aspirations and present reality
• Large gap develops many
organizations
• Pivotal role in promoting change
• Disenfranchisement leads to
mobilization
• Public policy discussion and
 ROLE OF PIONEERS
• Subconscious
preparedness of society
• Surplus energy
• Give voice to society’s
subconscious aspirations
 MULTIPLIER EFFECT
• If society is ready, the pioneer
gains followers
• Public awareness grows
• Issue climbs up “hierarchy of
needs”
• Mass media interest
• Other groups adopt issue
• Critical mass