Presented by: Saneeb Zargar

CONTENTS
Introduction
Consumer Behaviour
Relevance of Consumer Behaviour
Importance of Consumer Behavior
Factors Affecting Consumer Behaviour
Scope of Consumer Behaviour
 Introduction

Consumer: Consumer may be anyone who
is engaged in evaluating, acquiring and
using of services.
Types of Consumer:

2
 Consumer Behaviour
Consumer
 behaviour: can be defined as the process
whereby individuals decides whether, what, when, where,
how and from whom to purchase goods or services.
Broader View of Consumer behaviour


It encompasses all of the behaviour that consumer displays in

searching for, purchasing, using, evaluating and disposing of product
and services.
Consumer behaviour starts before buying and even after buying.

3
 Relevance of Consumer
Behaviour
To make better strategies for increasing profits.
To take into consideration customer’s health,
hygiene & fitness.
Consistent change in Consumer’s tastes or
preferences.
Consumer behavior study is necessary to make
pricing policies. To avoid future market failures.
Importance of Consumer Behavior
To emerge as a winner in highly competitive

environment.
To implement properly the modern marketing concept
in action.

To be able to predict consumer response in case of

new services.

To develop data bank related to consumer behaviour

and make it our completive edge.
4
Factors Affecting Consumer Behaviour
Factors Affecting Consumer Behaviour
Factors Affecting Consumer Behaviour
 Scope of Consumer Behaviour
Consumer behavior and marketing management
Consumer behavior and non-profit and social
marketing
Consumer behavior and government decision
making
Consumer behavior and demarketing
Consumer behavior and consumer education
Gaurav Bhut 28