ALIBABA

and the future of business

Presented by: Group 9

Shubhangi Gupta (G003)
Bhuwan Garg (G030)
Sonal Bajoriya (G043)
Aayush Goel (G060)
Abhinav Narayana (G013)
Sidharth Sharma (G036)
Akshay Arora (G045)
 ALIBABA
• Founded by Jack Ma in 1999.

• Started with a vision to “foster the development of

an open, coordinated, prosperous e-commerce
ecosystem.”

• Alibaba has taken all the functions associated

with retail and coordinated them online into a
sprawling, data-driven network of sellers,
marketers, service providers, logistics companies,
and manufacturers.
 WHAT IS A
SMART BUSINESS
• A “smart business” is a tech-enabled platform that
coordinates multiple business players in an
ecosystem.
• Players share data and apply machine-learning
technology to identify and better fulfill consumer
needs.
• It allows companies to adapt to changing market
conditions and customer preferences, gaining
tremendous competitive advantage.
ANT MICROLOANS

• Ant Microloans provides a striking example

of what this future will look like.

• Every transaction, every communication

between seller and buyer, every
connection with other services available at
Alibaba is information that is used by Ant.

• Ant has a default rate of about 1%, far

below the World Bank’s 2016 estimate of
an average of 4% worldwide.
HOW TO BUILD A SMART BUSINESS
“Datafy” every customer exchange.
01 Making sure every interaction yields as much data
as possible.

“Software” every activity.

02 Ensuring that all business activities are mediated by
software

Get flowing data.

03 Using APIs and other interface protocols to ensure
smooth interaction among software systems

Apply the algorithms.

04 Applying machine learning to make sense of data in
real time
 The Leader’s Role
Digital companies must mobilize a network to realize their vision. To do that, their
leaders have to inspire the employees, partners, and customers who make up that
network.
Their most important job is to cultivate creativity and increase the success rate of
innovation rather than improve the efficiency of the operation.
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