• VIDEO (AJJTAK)

• VIDEO (AIRTEL)

• VIDEO (IDEA)
‘The poor don’t want charity,…… they
want opportunities and choices’
 CSR
CSR is what an
Organization does to
create an impact in
the society in which
it exists.
 WHY PRACTICE CSR ?

• To stay Productive, competitive & Relevant

in rapid changing business world.

• Globalization.
 HPCL is a state owned company, engaged in the
refining of crude oil and marketing of oil products.
 The company together with other state owned
companies, dominates the petroleum sector in
India.
 The company operates primarily in India. It is
headquartered in Mumbai, India, and employs over
10,500 people.
 HPCL CSR ACTIVITIES
HPCL focuses on its principle of Triple Bottom Line.
The principle basically aims to
• Enlarge the scope of existing activities
• Not limiting the benefits to the SC/STs alone
• Taking initiatives for environment protection

For continuous focus on these projects HPCL has set

up a foundation. It arranged Rs.7 crores to finance
these projects.
 HPCL following CSR projects
• ENVIRONMENT
• SURAKSHA (AIDS)
• SWAVALAMBAN (Trades)
• NAYA NETRITWA (Entrepreneur)
• UNNATI (Computer training)
• NANHI KALI (Girls)
• MUSKAN (Orphans)
• VIKAS (Bihar Development Initiative)
• LEADERSHIP LECTURE (Future leaders)
• NAVJYOT (Health care )
• VIDEO (SOAP)
 HUL
• Hindustan Unilever Limited is India's largest
fast moving consumer goods company, touching
the lives of two out of three Indians with over 20
distinct categories in home & personal care
products and food & beverages.
• 4 million tonnes and sales of over Rs. 13,000
crores.
• HUL is also one of the country's largest
exporters.
CSR Rating: 3/5
CSR activities:-
GREENING BARRIERS
Water conservation and harvesting
OBJECTIVE:
• Reduce water consumption
• Regenerate subsoil water tables through principles of
5R.
• Help villages to implement model of watershed
development.
• SHAKTI- Changing lives in Rural India.
Providing income generating opportunities, health
and hygiene education through Shakti Vani
programme
• Health and hygiene education
LBSC (Lifebuoy swastya chetna):- awareness about
importance of washing hands.
• Economic empowerment of women:
eg. Fair & Lovely
• Special education and Rehabiliation
• ASHAA DAAN
• PROJECT SHAKTI
 HUL SANKALP- Determination to do good

Programme allows employee to get associated to NGO.

Hindustan Unilever kicks off watershed development in

Mandka in Maharashtra in partnership with MITRA, a non
profit voluntary organisation promoted by BAIF.

HUL also undertaken various activities such as Dairy

Farming, self help groups, cattle breeding, health and
hygiene.
 INTEL
Intel aims to help communities in four key areas

Technology
 Education
 Environment stewardship
and safety
 Community development.
 CSR (INTEL)
• An Intel employee spends in a selected
educational institution or NGO, the organization
receives US$4m from the Intel Foundation.

• The Matching Grant program has helped 29

schools and disbursed Rs5.15 million.

• Leadership training, builds employee morale and

skills and encourages teamwork.
• Tree planting

• Blood donation drives

• ASHA Center for Developmental
Disabilities was one school that
benefited from this program. (4-18
years children)
• Waste management.
• Arcoduthurai Village Development
Project launched after a tsunami
hit India. The village development
project was a two-year endeavor
(2006-2008), which focused on
infrastructure development
 HSBC
• As of 2009, it is both the world's largest
banking group and the world's 6th largest
company according to a composite measure by
Forbes magazine.

• HSBC (originally the "Hongkong and

Shanghai Banking Corporation") was founded
in 1865.
 CSR (HSBC)
• Investing in NATURE

• WWF (world wildlife federation).

• Use of recycled paper.

• Commitment to carbon neutrality .

• Cleaning up 3 of the world’s major

rivers.

• Save 20,000 rare plants species

from extinction.
 CONCLUSION
• It is a concept describing corporate activities
beyond profit-making . 
•  It involves not just the products that a
company manufactures but also being a good
corporate citizen . 
• Involved in the local community and the wider
culture in which the company engages in
business.
THANK YOU