TACTICAL PANNING

Planning that guides the

implementation of activities
specified in the strategic plan.
Middle Management
includes:-
General Sales Manager
Advertising Director
Marketing Research Manager
etc.
OPERATIONAL PANNING

It includes creating and

implementing tactical plans
for their own departments.
Supervisory Management
Includes:-
District Sales Manager
Supervisors In Staff
Marketing Departments
etc.
ACCORDING TO PHILP KOTLER

It is more important to do
what is strategically right than
what is immediately
profitable.