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  • SVC MKTG Session 2

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    Arun Kumar
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    Svc Mktg Session 2

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views6 pages

    SVC MKTG Session 2

    Uploaded by

    Arun Kumar

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Services Marketing

    SESSION 2
    2
    3
    Tangibility Spectrum 4

    Soft Drinks Cosmetics


    Groceries
    Automobiles Intangible
    Dominant
    Restaurants
    Tangible
    Dominant Teaching
    Airlines
    Ad-Agency Consultancy
    Service Marketing is Different! 5

    CHARACTERISTICS
     Intangibility

     Inconsistency (Heterogeneity)
     Inseparability

     Inventory (Perishability)
    Implications for 6

     Intangibility

     Inconsistency (Heterogeneity)

     Inseparability

     Inventory (Perishability)

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