Customer

Relationship
Management
Presentation By:
Adanza, Orly
BSOA II
OA 203
Learning Objectives:

At the End of the Lesson:

• Student
will have a knowledge and
understanding about the Definition of
Customer Relationship management

• Student will be able to understand

and can cite examples of Customer
service management.
· ABOUT ME ·
Hi, I am Orly Eluna Adanza and I’m a
student at Negros Oriental State
University. I’m studying Office System
Management and I would like to teach
you about customer relationship
management. This will capture your
attention, and it gives much relevant
information about the definition, origin,
and importance of customer relationship
management. Are you ready? Please
fasten your seat belt and we will arrive at
our destination.
 What is customer
relationship
management?

Customer Relationship
Management is an upright
concept or strategy to solidify
relations with customers and at
the same time reducing cost
and enhancing productivity and
profitability in business.
 References

•https://managementstudyguide.c
om/origin-of-crm.htm

•https://www.revechat.com/blog/c
ustomer-relationship-
management-examples/