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QDD = QSS
4
Price
E
3
P* SS
2 DD
5 2 10 SURPLUS Falls
4 4 8 SURPLUS Falls
3 6 6 EQUILIBRIUM Equilibrium
2 8 4 SHORTAGE Rises
1 10 2 SHORTAGE Rises
P*
P1 DD1
DD
Decrease in Demand DD2
-DD curve shifts to the left
Q1 Q* Q2 Quantity
-Equilibrium price and
quantity decrease
P2
SS1
P*
P1
DD
Decrease in Supply
-SS curve shifts to the left
Q1 Q* Q2 Quantity
-Equilibrium price
increases and quantity
decreases
PRINCIPLES OF ECONOMICS Third Edition All Rights Reserved
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 3– 7
CHANGES IN BOTH DEMAND
AND SUPPLY
SUPPLY AND DEMAND BOTH INCREASE
SS1
P*
DD
Q* Q1 Quantity
Case 2: Different
Magnitude
Price (RM)
DD1 -Equilibrium price
SS increases and
quantity increases
SS1
P1
P*
DD
Q* Q1 Quantity
Case 3: Different
Magnitude
Price (RM)
-Equilibrium price
DD1 SS decreases and
quantity increases
SS1
DD
Q* Q1 Quantity
20
DD
0
1 2 3 4 Quantity of concert ticket
PRINCIPLES OF ECONOMICS Third Edition All Rights Reserved
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 3– 11
PRODUCER SURPLUS
40
E F Producer Surplus = ½ * (40)*2=RM40
PRODUCER
SURPLUS
20
0
D 1 2 3 4 Quantity of concert ticket
PRINCIPLES OF ECONOMICS Third Edition All Rights Reserved
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 3– 12
MARKET EFFICIENCY
20
0
1 2 3 4 Quantity of concert ticket
PRINCIPLES OF ECONOMICS Third Edition All Rights Reserved
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 3– 13
MAXIMUM PRICE MINIMUM PRICE
GOVERNMENT INTERVENTION
IN THE MARKET
TAXES SUBSIDIES
D
200 400 Quantity
PRINCIPLES OF ECONOMICS Third Edition All Rights Reserved
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 3– 17
EFFECT OF SUBSIDIES
S 10
RM SUBSIDY
Price = An incentive from the government to
y
s id encourage producers to produce more
u b S1
S
The equilibrium price is RM50 and
the quantity is 10
50
CONSUMER’S The government provides a
SHARE subsidy of RM10 per unit
45
PRODUCER’S
SHARE
SS curve shifts to the right from S to S1
40 and new equilibrium is RM45 and 20 units
10 20 Quantity
PRINCIPLES OF ECONOMICS Third Edition All Rights Reserved
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 3– 18
MARKET FAILURE