The Market Power of Digital

Consumer

Presented By: Group’G’

Arjun Upreti
Gyanu Tiwari
Jamuna Kumari Shrestha
Mamta Khadka
Nandita Neupane
 Introduction of the study

 What is Digital Consumer?

 What is market power?

 What is the Market power of Digital

Consumer?
 Objectives of the study
• To know about the market power of the digital
consumer.
 Digital Consumer In 2019
50.8% of Global population online.
105 million number of combined internet users
coming online in India and China.
US$321.8 billion size of the apparel and footwear
online channel.
66% professionals who view improving customer
journey as top priority.
59% professionals expected artificial intelligence
will improve consumer engagements.
Source of Market Power of Digital Consumer

Abundance

Opportunities Connectivity with other Consumers

Increase awareness and Knowledge

Mobility

The control of Communication

Social Media
Marketing Opportunities
 Methodology
• Primary Data collection
Conclusion