B2B MARKETING AND ITS IMPACT ON THE

PERFORMANCE OF THE COMPANY

 CONTENT

 Fundamental Marketing concept in IT

 Organizational Buying Process
 Marketing Channels
 4P’s
 Customer Relationship Life Cycle
 Market Segmentation
 Marketing Strategies
 Sales Funnel Stage
SIMPLE MARKETING SYSTEM
Communication

Goods/services
Industry Market
(a collection (a collection
of sellers) of Buyers)
Money

Information
THE 4 PS & 4CS

Marketing Convenience
Mix

Place
Product

Customer
Solution Price Promotion

Communication
Customer
Cost
TYPES OF PRODUCTS

PRODUCTS

Consumer Enterprise
Services
Products Products
 MARKETING STRATEGY

Marketing strategies are generally concerned with four Ps:

• Product strategies
• Pricing strategies,
• Promotional strategies
• Placement strategies

Consumer Developing Economy

Analysis Market evaluation
Mix

Market Competition Distribution

Analysis Analysis Channel Evaluation
 MARKETING STRATEGY

How To Develop a Marketing Strategy in

5 Easy Steps:

1. Describe your company's unique selling

proposition (USP)
2. Define your target market
3. Write down the benefits of your products
or services
 MARKETING STRATEGY

4. Describe how you will position

your products or services
5. Define your marketing
methods. Will you advertise,
use Internet marketing,
direct marketing, or public
relations?